News - CDP Institute - Page 228

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Global logistics service provider, J&T Express, is pleased to announce its partnership with multi-category classifieds and recommerce marketplace, Carousell Singapore, to provide more convenient door-to-door delivery services for sellers and buyers. J&T Express Singapore is the first logistics service provider exclusively integrated into the Carousell Singapore platform to enhance its current online-to-delivery experience.

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Nocnoc, which facilitates cross-border e-commerce between Latin American merchants and global sellers, raised US$14 million in Series A funding. The company is headquartered in Uruguay with offices in Brazil, Mexico, Argentina, Colombia, China and Spain. Latin America’s cross-border sales grew 44% in 2022. The market is valued at $382 billion and expected to grow annually at a rate of 25% through 2025, according to Americas Market Intelligence.

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The convergence of the LATAM mobile-first society, increased connectivity, and secular trends towards digital commerce and payments, along with the rapid adoption of Web 3.0 technologies, are presenting unique and highly attractive investment and business expansion opportunities. ComCap has been active in the technology-oriented space and this report is aimed at enhancing transparency and communication between the market players, as well as financial and strategic investors. The report is divided into four sections: E-commerce, FinTech, Logistics and Web 3.0.

CDPI Emerging Markets

By combining its Customer Data Platform (CDP) and Communications Platform as a Service (CPaaS), Terragon, Africa’s leading data and marketing technology company, has introduced an integrated customer engagement data solution, empowering financial institutions to deliver unparalleled experiences and shift towards a customer-centric approach.

CDPI Emerging Markets

Nigerian fintech startup Creditchek is helping lenders mitigate credit risks by reliably verifying the creditworthiness of potential consumers in Africa. Founded in November 2021, Creditchek has developed an easy-to-use web app and API that leverages machine learning to turn raw data from multiple sources into actionable insights that lenders can use to strengthen their credit risk models.

CDPI Emerging Markets

Tunisia-founded expense management software company Expensya is to be acquired by Swedish counterpart Medius for an undisclosed sum. Founded in 2014 by Karim Jouini and Jihed Othmani, Expensya offers a software-as-a-solution (SaaS) platform that helps businesses of all sizes manage their expenses.

CDPI Emerging Markets

We’ve written a lot about this-or-that media company partnering with that-or-this retailer to help marketers measure advertising results. The random pairings are being replaced by more comprehensive solutions. The latest deal makes comprehensive consumer purchase data from Affinity Solutions available to anyone with access to the Snowflake Marketplace.

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Marketers are also eager to understand what happens on the customer journey in between an ad impression and a purchase. CallRail fills in some blanks by tracking telephone call data. They’ve just integrated with Adobe Analytics to link that information with online interactions, enabling more effective multi-channel attribution.

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What about Bloomreach, you ask? They also have a new friend, partnering with Contentsquare to feed insights based on digital behaviors to Bloomreach’s customer engagement platform. Bloomreach will also push information from its CDP back to Contentsquare because that’s what friends are for.

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Excitement over generative AI is increasingly clouded by fears about security, privacy, copyright violations and errors of all sorts. The folks at Salesforce have noticed. When they introduced the inevitable AI Cloud today their focus was the Einstein Trust Layer, which prevents large language models from retaining sensitive customer data. The word “trust” appears 38 times in the press release.

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The world may not need another B2B demand generation platform but DemandSkill is offering one anyway. The system uses natural language processing, semantic analysis, and intent algorithms to identify the most promising sales prospects. It’s not clear what’s unique here but they promise an “8-point quality assurance process”.

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Do the words “low-code integration platform” make your heart race? If so, you’ll be excited to learn that Digibee has raised a $60 million Series B, bringing total funding to $90 million. If not, ponder that Digibee spelled backwards is Eebigid.

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