News - CDP Institute - Page 229

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Germany’s Federal Cartel Office (FCO) announced that users of Meta’s social network will be able to choose whether their activity across Meta sites will be tracked. While this is the first time Meta has granted that level of choice, the FCO is still considering whether it is content with the decision.

CDPI Privacy Newsletter

Last month’s record-breaking €1.2 billion fine (≈ US$1.3 billion) that the EU handed Meta has prompted proactive privacy measures at Zoom. This will include allowing paying customers in the European Economic Area (EEA) to keep their data inside the EEA – only to be shared with US teams in individual cases or unusual circumstances. It remains to be seen if this satisfies EU regulators given that it only applies to paying customers.

CDPI Privacy Newsletter

Louisiana has just passed a bill requiring people under 18 (minors), to get parents’ permission to sign up for online services – including social networks, multiplayer games and video-sharing apps. This is broader in scope than similar new laws in Utah and California. Not sure if you have kids – but, it’s hard to picture our (now grown) kids understanding why this would be necessary when they were at ages old enough to drive, work and prepare for college.

CDPI Privacy Newsletter

A complaint filed by the US Department of Justice on behalf of the Federal Trade Commission (FTC) charged Microsoft with violating the Children’s Online Privacy Protection Act (COPPA) due to its collection of personal data of underage Xbox users and then retaining the children’s data without parental consent.

CDPI Privacy Newsletter

This new feature automatically activated in Mail, Messages, and Safari’s Private Browsing mode, removes tracking parameters from links that are clicked on.

CDPI Privacy Newsletter

The law requires companies to post signage near store entrances to notify customers when biometric data is about to be collected.

CDPI Privacy Newsletter

Researchers from Queen’s University Belfast are worried AI “ghostbots” could start rising from the dead without UK privacy laws to stop them. These digital specters can happen when AI is used to create digital reincarnations (chatbots, deepfakes, or holographs) of people who have died. Problem is this might terrify actual live people (assuming robots haven’t gotten rid of us before this happens).

CDPI Privacy Newsletter

We haven’t written much about Adobe’s entry in the generative AI footrace because their main focus has been Firefly, a tool for creative departments. But they made a splash last week with an announcement that they’ll indemnify Firefly users against claims of copyright infringement, which is a big concern. The news was probably over-hyped; Adobe’s actual announcement is carefully circumscribed: “enterprises also have the opportunity to obtain an IP indemnity from Adobe for content generated by certain Firefly-powered workflows.”

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“Hype” and “AI” just naturally go together. AI-based copy generator Jasper.ai appeared to promise its latest tool could create a complete marketing campaign from scratch. A closer look finds the scope is more modest: the system can generate a campaign brief and copy for various channels. It’s not clear how far it gets into images and it certainly doesn’t generate lists or buy media.

CDPI Newsletter

This B2B marketer survey from LinkedIn has plenty about AI. But I was more intrigued to see that marketers listed tech and analytics as the second most important skill today, behind creative strategy and execution, (53% vs 59%) and actually forecast it would be more important than creative in the future (49% vs 41%). On the other hand, LinkedIn found they’d been adding more creative skills to their LinkedIn profiles than ever. Lots more here.

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Adobe is extending its Real Time CDP to support new data partners, look-alike audiences, and import audience segments from other systems. The announcements came at the company’s EMEA Summit. There were plenty of announcements about the company’s other Experience Cloud products, and of course new features powered by generative AI.

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Do marketers have too much tech? This Capterra study of SMB marketers finds only 62% of apps are used regularly. While 84% say their companies conduct regular software audits, just 34% limit non-IT employees’ ability to add new software.

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