News - CDP Institute - Page 249

Get these breaking news updates in your inbox! Subscribe to our newsletter Subscribe

This study shows 90% of games analyzed by Usercentrics didn’t comply with GDPR or the ePrivacy Directive by offering consent choice. It also includes a case history that found a 1.5% increase in ad revenue per user with integrated consent.

CDPI Privacy Newsletter

Nobody ever had too much fun, say the country song writers. But apparently they can have too much data. This Oracle study finds 91% of business leaders say their success has been limited by the growing number of data sources, and 73% say lack of trust in data has prevented them from making any decisions at all.

CDPI Newsletter

Having data isn’t all bad, of course. Demand Metric and AlignBI report that 68% of star performers have a complete or near-complete view of their customers, compared with just 18% of under performers. Trust is an even bigger differentiator: 71% of star performance trust their data compared with just 15% of under performers. Much more here on metrics, technology, staffing, and other details.

CDPI Newsletter

Here’s still more on customer data: CMO Council finds that it’s co-owned by sales and marketing at 36% of companies, while it’s in separate silos at 25%, owned by a separate function in 18%, owned primarily by marketing at 13% and by sales at 8%. Just 39% are investing in a data warehouse or CDP, although fragmented technology is the biggest obstacle to better sales-marketing alignment.

CDPI Newsletter

Data clean room vendor Habu has added a native integration with Google Cloud BigQuery, making it easier for companies share data without revealing sensitive information. Habu and BigQuery already have lots of other integrations, so this isn’t all that exciting. But it does illustrate the continued growth of clean rooms and of customer data-related options in BigQuery.

CDPI Newsletter

One mark of a maturing tech category is that industry-specialist vendors emerge. Right on cue, we have news from Optable, a data clean room specializing in advertising applications. They just raised a $20 million Series A, bringing total funding to $23 million.

CDPI Newsletter

Disney Advertising announced its own data clean room last October and added new features last month. You can reasonably assume it’s powering their new deal with Kroger’s retail media network, which will let advertisers use Kroger data to target Disney streaming TV audiences on Hulu and to measure advertising results.

CDPI Newsletter

With all the excitement about AI taking over from humans, using no-code systems to make human work easier seems a bit old-fashioned. But people are here to stay, at least for a while. So let’s note that Tealium has just introduced Data Connect, which lets users build batch data import processes from over 1,000 sources without coding.

CDPI Newsletter

Don’t get me started on misuse of the term “composable” by some software vendors. But the label does apply properly Rally, whose ecommerce checkout component offers direct integrations with major ecommerce platforms and true “headless” components for other products. They just raised a $12 million Series A.

CDPI Newsletter

APIs are the “A” in MACH, the architecture checklist that defines true composable systems. This Nylas survey shows why APIs matter: half (53%) of the developers who responded said they could build an email integration in one to five months to build without using APIs, but Nylas’ own experience shows it really takes one year with three developers working on the project. It goes a lot quicker if an API is used instead.

CDPI Newsletter

In 2019, SoftBank allocated $5 billion to investing in Latin American startups, then the Japanese investment conglomerate committed another $3 billion to startups there, which was further validation that Latin America was home to a formidable startup system. About $7.6 billion of that capital has been allocated overall across more than 80 investments.

CDPI Emerging Markets

Small businesses in Latin America got another boost in lending support with the investment of $4 million in Kala, a Colombia-based company building fintech infrastructure for lending. Kala officially launched in July 2022 and within the first six months had three customers, two in Colombia and one in Mexico, using the product and dispersing it to over 50,000 customers. Kala charges a SaaS fee and is already bringing in revenue.

CDPI Emerging Markets