CDP Institute

What must worry Google above all is the decline in search marketing itself.  You’ll recall we reported last week that search’s share of U.S. Internet ad spend has been falling.  Today I’ll add this Jungle Scout report that people are starting their online shopping searches less with “search engines” (presumably mostly Google) and Amazon, and more with Walmart and TikTok.  Yikes!

Have you been wondering when Amazon Web Services would join Google Cloud and Microsoft Azure in offering generative AI tools? Wonder no more: they announced a collection of services last week that will let developers build AI chatbots and other tools using pretrained models from Anthropic, AI21, Stability AI, and Amazon’s very own Titan family.

Blue badges are the new black: LinkedIn has joined the verification party with a so-far free and voluntary program that offers several ways for members to prove their identity and employer. With programs like this and growing demands for social media to verify young users’ ages and identities, get ready to master the intricacies of identify verification. And start wondering what happens to people who can’t or don’t want to participate.

Here’s the latest twist in the media measurement saga: Nielsen’s flagship National TV Audience Measurement service has been re-accredited by the Media Ratings Council. The service was de-accredited in September 2021, in a move that seemed inconceivable until it happened.

Software companies often have consulting arms, but it’s relatively rare for consultancies to launch a packaged software product. Today’s exception to the rule is Predictable, a suite of plug-and-play predictive models from customer data consultancy Actable. It connects with existing CDPs or cloud data warehouses.

The freedom-at-any-price Republican Party has once again clarified that its concern extends only to freedoms it likes. Since watching TikTok isn’t on the list, the GOP-led Montana legislature just passed a law forbidding residents from using TikTok. The governor is expected to sign shortly.

Fear of TikTok keeping you up at night? Run this list of identity verification stats through a text-to-speech converter and play the output while you’re in bed. The good news: you’ll be snoring in minutes. The bad news: you’ll probably have nightmares.