News - CDP Institute - Page 252

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U.S. Internet ad revenue grew 10.8% last year, less than the pandemic-driven 35.4% of 2021 but far outpacing TV (up 2.0%) and print (down 6%.0), says this PwC/IAB report. Search fell from 42.2% of Internet ad revenue in 2020 to 40.2% in 2022 and social fell from 31.5% to 30.3%. Video more than took up the slack, growing from 18.7% to 22.5%. The report predicts retail media will grow quickly due to its privacy-safe first-party data and closed loop response measurement.

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This Digiday survey for Best Buy.Ads offers a more cautious view of retail media prospects. Just 17% of respondents expected the importance of retail media networks to grow significantly in 2023, and the fraction of brands expecting to spend more than 60% of their budget fell from 14% to zero. Half (51%) said retail media were no more effective than other channels.

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You’ll recall that earlier this week Google Analytics took away first-click attribution models, which not-coincidentally give less credit than other methods to search ads like Google’s. Now we have this joint Microsoft-Roku effort that finds that coordinated TV streaming and web ads drive 11% more searches and 10% more clicks. The methodology is complicated but the results are more realistic.

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Cross-channel marketing platform Insider doesn’t call itself a CDP, although it does create unified customer profiles in a distinctly CDP-ish fashion. They’ve just crept even closer with a new Integration Hub which seems mostly focused on sending data from Insider to other systems. They’ve also tightened their two-way integrations with external CDPs including Segment, Tealium, and mParticle.

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You can think of ID.me as a mirror image of companies that do identity resolution for marketing: instead of unmasking people who haven’t identified themselves, ID.me verifies that people are who they claim and gives them more control over how their data is shared. They just raised a $132 million Series D , bringing total funding to over $240 million.

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The world of media measurement is filled with intrigue and plot twists, although I suspect only insiders follow it in detail. If you happen to be one of them, you may be excited to learn that the Media Rating Council has revoked its accreditation of Comscore’ Media Metrix desktop digital audience measurement service, one of the pillars of the industry. Then again, if you follow it in detail, you probably knew that already.

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Victory Farms, a Kenya-based aquaculture startup, has raised $35 million in a Series B round. The startup says it will use the funding to finance the expansion of its operations in Kenya and Rwanda and potential entry into Ethiopia, Uganda, and Tanzania.

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Kenyan web3 platform Fonbnk has partnered with Tanda to launch a first-of-its-kind airtime trading marketplace across Tanda’s network of 40,000 agents. Through the partnership, Tanda agents and vendors across East Africa can act as airtime ‘market makers’ and access new revenue streams by buying and selling prepaid airtime for profit on Fonbnk’s distributed exchange.

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Pan-African venture capital firm Verod-Kepple Africa Partners has reached the second close of its first fund (Verod-Kepple Africa Ventures), targeting African startups at $43 million. The fund achieved its first close last March (at $20 million) and aims to attain its final close by the end 2023 at $100 million; if reached, VKAV will join an exiguous number of Africa-focused funds with $100 million or more in total capital allotment. The fund targets African startups and will invest in Series A and B startups with $1.5m to $3m checks.

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Google has entered into an agreement to acquire a data center spanning over 3.81 lakh square feet in Navi Mumbai through a long-term lease of 28 years as it expands its cloud infrastructure in India to meet increasing demand in one of its key growth markets.

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AnyClip, The Visual Intelligence Company™ has announced that they have integrated ChatGPT into GeniusWork, their AI-powered internal communications platform for business, among the first major internal communications tools to do so. AnyClip’s platform uses AI to turn traditional videos into smart content, empowering employees to share knowledge, collaborate, and communicate across the organization.

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Australian logistics technology platform Shippit and SaaS platform Wix has formed a partnership that will see Singapore-based e-commerce businesses use Wix to connect their online stores to Shippit’s multi-carrier shipping technology. The partnership will give businesses tolls to ship, optimise their fulfilment, and have post-purchase experiences for their customers.

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