News - CDP Institute - Page 253

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Australian open-source intelligence (OSINT) software company, Fivecast , has closed its Series A funding round with almost US$20 million (AU$30m) raised to fuel its expansion and service contracts in key markets, including Five Eyes nations, amid a significant rise in the need for data and risk analytics among governments and corporations. Born out of a collaboration between government agencies and leading research institutions, Fivecast provides OSINT technology powered by artificial intelligence (AI) and machine learning (ML) to aid defense, intelligence, police, border security and corporations in keeping society safer.

CDPI Emerging Markets

Nearly 60 million Filipinos spent 4.4 million hours on e-wallet applications in 2022. User growth was highest between 2020 and 2021 where a 187.1 percent increase, or about 41 million people becoming e-wallet users was observed.

CDPI Emerging Markets

Soft Space Sdn. Bhd., a Malaysia-based fintech player, has announced it has raised $31.5 million in its latest funding round. With the additional capital from this funding round, the company is well positioned to continue its growth trajectory and achieve its goal of making payment acceptance accessible and affordable.

CDPI Emerging Markets

The fintech ecosystem in Latin America has seen tremendous expansion and established itself as a vital actor in addressing the region’s consumer financial demands and needs. Growing demand for online banking solutions, favorable demographics, and a sizable underserved population are driving the expansion of fintech activities. The four trends to shape the regional fintech ecosystem in the coming years are Neobanking, Digital Payments & E-Commerce, Insurtech, and Embedded Finance & Open Banking.

CDPI Emerging Markets

ActiveCampaign, the leader in marketing automation, email marketing and CRM, is putting down roots in Costa Rica and will have 100 employees in the hub within 12 months. Latin America is one of the company’s fastest growing regions, with local businesses growing through the power of ActiveCampaign’s platform every day. With offices in Brazil and Colombia already, ActiveCampaign is making a larger investment in the region by expanding engineering and customer teams to improve the global customer experience and operations of the business.

CDPI Emerging Markets

This Winterberry Group report finds mostly what you’d expect: marketing analytics leaders have better data, more organized data quality processes, and more analytical skills. One surprise is leaders are more likely to use a mix of marketing and non-marketing analytical teams. Another is that 63% of U.S. companies say their martech stack is fully integrated with the data it needs.

CDPI Newsletter

It’s not all unicorns and rainbows in marketing data land. Forrester reports that data lost to privacy and other constraints has created challenges across all marketing tasks for about half of the companies it surveyed. Zero-party data (surveys and such) is a promising solution, even though just 40% are using it effectively and about one-third have concerns about accuracy, privacy, and other issues.

CDPI Newsletter

There’s still some good news on the data capture front. For example, TVision second-by-second reports on TV and CTV engagement on a viewer-by-viewer basis. They recently partnered with TV ad platform Cadent to use the data to build audience segments and report on campaign results.

CDPI Newsletter

We weren’t kidding last week when we said the CDP Institute has more online courses on the way. Today we’ve our third, offering in-depth training in selecting, building, and deploying CDP use cases. Sponsor is SAP and this one is free too.

CDPI Newsletter

Some folks argue that the explosion of easily-integrated apps proves the suite vs best-of-breed debate is over and best-of-breed has won. Staytuned has 34 million new friends, all named George Washington, who say otherwise. That’s how much they’ve just added to their funding to buy a suite of apps (seven so far) to help Shopify merchants be more successful.

CDPI Newsletter

At what point am I permitted to run around the office flapping my arms and shouting “We’re doomed!” Maybe when I learn that ChatGPT isn’t merely presenting falsehoods, but making up fake news articles by real publications to back them up. Doomed, I tell you!

CDPI Newsletter

Samsung recently lifted a ban on employee use of OpenAI’s ChatGPT and may regret that now since three employees leaked confidential information while enlisting ChatGPT’s help, in one case by sharing source code, in a second sharing code trying to fix equipment, and in a third to draft meeting notes. ChatGPT captured the sensitive data, which OpenAI can access and use, according to its agreement with users.

CDPI Privacy Newsletter