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California’s Attorney General reminded companies that offer consumers financial incentives, like loyalty programs, that they must disclose terms before collecting their data. Those notified have 30 days to comply with CCPA mandates.

CDPI Privacy Newsletter

Indiana’s Senate has served up an Ad Targeting bill that, if passed by the state House, would give people the right to opt out of ad targeting. The law would also allow consumers to learn what information is held about them, and to delete and opt-out of select use of that data.

CDPI Privacy Newsletter

While still a concept, Mark Zuckerberg intends for the Metaverse to be a game changer and the successor to the mobile internet, as he explained in a 2021 concept video. Still, 55% of Americans don’t know what it is according to a NordVPN survey. And, 87% of those who do, worry about how it may affect their privacy, especially given Facebook’s long history of mass data breaches.

CDPI Privacy Newsletter

Recommendation systems that lead from site to site by suggesting videos to watch, games to play, helpful information, and people we may want to get to know, are tools that can help children learn. But, as with many systems that target kids, they can be more about vacuuming up sensitive data than helping children. 5Rights Foundation’s case study identifies 9 common features that pose harms for users.

CDPI Privacy Newsletter

They are designed to ensure protection of data being exported from the UK.

CDPI Privacy Newsletter

Users verify identity via an app in addition to entering their email and password.

CDPI Privacy Newsletter

A Florida teen who was able to access private flight data and find Elon Musk’s private plane midair has also exposed serious privacy and safety concerns about aviation flight data availability.

CDPI Privacy Newsletter

They had planned to require it for all electronic tax filings.

CDPI Privacy Newsletter

I’m sure you heard about Facebook’s statement that Apple’s new privacy restrictions could cut $10 billion from its 2022 ad revenuel, so I won’t bother to report it. But here’s a bit more background from PubMatic, which found that 41% of iOS 14.5 ad requests still have the IDFA device ID, meaning the user opted in. That’s down from 75% on pre-14.5 devices. PubMatic also reports that ads with IDFA sell for 2.4 times the price of those without.

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Google and Facebook are still the kings of online ad revenue, with estimated 2021 revenues of $210 billion and $117 billion respectively. But Amazon last week revealed it had $31 billion in ad revenue in 2021, ending much speculation and confirming its Number Three position. It already sells more than YouTube and is growing very, very fast.

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Here’s more about adtech: Paris-based Weborama has purchased Adways, which shows video ads by overlaying them on or around editorial content, thus ensuring they cannot be skipped. It’s a new role for Weborama, whose current business is based on using semantic analysis to classify web content for contextual ad targeting.

CDPI Newsletter

Connected TV is one of advertising’s main frontiers, although at this point it’s well past the trailblazer stage. But it’s still facing some challenges that more mature digital ad channels have largely addressed, such as applying frequency caps to limit how often the same person sees the same ad. Google just knocked a few more bushes out of the way with a feature to control frequency across multiple CTV apps, rather than separately for each app.

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