News - CDP Institute - Page 43

Get these breaking news updates in your inbox! Subscribe to our newsletter Subscribe

AI-powered search engine Perplexity is strengthening its position as an online shopping destination by integrating ecommerce system firmly.ai, which lets users complete a purchase without leaving the Perplexity platform. The firmly.ai API lets Perplexity connect with any ecommerce merchant while the merchant maintains “merchant of record” status.

CDPI Newsletter

Customer engagement platform (and CDP) Blueshift is the newest rider on the agentic AI band wagon. Their Customer AI Suite now includes Customer AI Agents, which generate, test, and continuously optimize variations on personalized messages. The company says this allows 10x more experimentation than is possible by mere humans.

CDPI Newsletter

Can there be a band wagon traffic jam? Offering data management and omnichannel engagement in the same system is another popular trend. 6Sense is joining the parade with Intelligent Workflows, which include Audience workflows that move B2B contacts into appropriate channels for engagement based on AI-powered insights into intent signals and buying stage, and Data workflows that append firmographic, technographic, and intent data to CRM and marketing automation systems.

CDPI Newsletter

An Adalytics report reveals that brands, including high profile brands like Disney, Hershey, Unilever, Procter & Gamble and Microsoft, are advertising to known bots — such as web crawlers. This raises concerns that verification providers such as DoubleVerify and IAS are more likely than previously thought to be serving ads to malicious bots too. Sources for AdExchanger said the known bots, appearing for example on IAB Tech Lab’s bot lists, should have been easily identified.

CDPI Newsletter

Marketing platform Zeta Global has announced the general availability of AI Agent Studio. Users will be able to activate prebuilt agents or create custom agents and link them to execute complex marketing tasks. Agentic Workflows, now in beta, will provide a portfolio of prebuilt and custom AI-powered workflows.

CDPI Newsletter

Researchers at Singapore Management University have proposed the use of a “lightweight domain-specific language,” AgentSpec, to force LLMs to operate within user-specified parameters. AgentSpec does not just identify risks but provides enforcement mechanisms. This comes as Anthropic provides deeper insight into genAI’s ability to evade guardrails.

CDPI Newsletter

Google will pay $100 million to settle a class action brought by pay-per-click advertisers. Overcharging accusations include counting clicks outside the advertisers’ geographic target area and failing to provide promised discounts. The settlement of this 2011 lawsuit will reimburse advertisers who used Google Ad Words between 2004 and 2012.

CDPI Newsletter

Despite its cost-cutting fervor, the US government may forgo ~$100 billion in tax revenue in favor of finding and challenging undocumented immigrants. Never mind that records held by the Internal Revenue Service (IRS) have been amongst the most closely guarded data in the past to protect individual personal and financial information. Immigration and Customs Enforcement (ICE) is pressing for the data, which means taxpayers may be reluctant to file out of fear of harassment.

CDPI Privacy Newsletter

Sweet! Get faster, more relevant inbox search results. No longer will you have to see emails in order of receipt (so 2020s!). Gemini will look at how often you’ve engaged with senders and prioritize accordingly. For those wanting to make their own decisions, you can switch back to traditional view (or opt out) – though, sadly, this would hamper Google being able to collect your data for AI training.

CDPI Privacy Newsletter

Mexico made changes to its privacy regulations, including the General Law on Transparency and Access to Public Information (“LGTAIP”), the General Law on the Protection of Personal Data Held by Public Sector Entities (“LGPDPPSO”), the Federal Law on the Protection of Personal Data Held by Private Parties (“LFPDPPP”), and Article 37, Section XV, of the Organic Law of the Federal Public Administration (“LOAPF”). This includes limiting the authority of the LGPDPPSO to review decisions of oversight bodies, creating a National Registry of Data Controllers, and adding the LFPDPPP, which retains... Read More >

CDPI Privacy Newsletter

Strange when a million seems small in comparison to other news, but scary if you’re one of the more than one million New York University applicants whose admission data, including location, contact information, grades, race, and citizenship status was hacked. The hacker claimed to be part of “Computer Niggy Exploitation” a group that had hacked and leaked information on 7 million University of Minnesota students.

CDPI Privacy Newsletter

Now they can’t block having their voice recordings automatically sent to the Amazon cloud for processing, unless they want to convert their Echo device into an expensive paperweight.

CDPI Privacy Newsletter