News - CDP Institute - Page 437

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Zagging back towards pure analytics, landing page optimizer Unbounce has purchased LeadsRX, which does lead attribution based data from digital, radio, TV, podcasts, and streaming services. I guess we can call it a footprint expansion for Unbounce, so one more vote in favor of consolidated products over assemble-your-own components.

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It was just a matter of time before the cloud database vendors positioned themselves as CDPs, and it seems that time is now. Databricks just launched a “data lakehouse” for retail and consumer goods customers that promises to unify customer data and do analytics such as personalized product recommendations. That announcement doesn’t mention “CDP” but this recent post by them does. Google Cloud also has a page devoted to its CDP solution, although I never saw it announced.

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Data assembly and analytics platform Alteryx doesn’t position itself as a CDP although it might qualify. They did just upgrade their cloud data chops by just spent $400 million to purchase data management tool vendor Trifacta. There’s considerable feature overlap but Trifacta is natively cloud-based while Alteryx is not.

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Integration platform Jitterbit is also expanding through acquisition, in this case buying low-code development vendor PrimeApps. More apps means more demand for integration, right?

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Avataar, a leading AI and Computer Vision platform focused on spatial visual discovery, today announced a $45 million Series B funding round led by Tiger Global with co-participation from existing investor Sequoia Capital India. The financing is one of the largest fundraising rounds in the Applied 3D/AR space.

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The digital marketing industry in India not only managed to weather the pandemic’s impact but also flourished gracefully in 2020. It accelerated at an unbelievable speed, exceeding all predictions and expectations. Brands were quick to adapt, pivoting aggressively from traditional mediums to invest in digital.

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Domino’s Pizza, India’s leading QSR chain, has chosen MoEngage, the leading insights-led customer engagement platform, as their strategic partner to help the brand optimize the customer experience across all customer touchpoints. The solution will enable Domino’s business leads to make informed data-driven business decisions, enhancing business efficiency and revenue.

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1Kosmos, the only company that unifies identity proofing and passwordless authentication, announced it has added new SIM (subscriber identity module) binding capabilities that prevent online fraud to the 1Kosmos BlockID distributed digital identity platform. Using a combination of SIM detection and SMS verification, BlockID validates a user’s mobile number against the number registered with their financial institution or employer to protect against attacks that attempt to register an unauthorized device/phone number on a customer’s account.

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It’s a stressful time for marketers. Many believe that their lives will be disrupted to the nth degree without cookies. Meanwhile consumers are more protective of their personal data than ever.

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Sports technology platform provider talks through the data intelligence and analytics approach that’s helping it to improve internal commercial reporting as well as new and existing customer opportunities.

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For brands, data is everything. Those key insights into core consumers – how & when they shop, their key interests, and what makes them tick – are crucial in order to create powerful and tailored marketing strategies.

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Digital marketing platform Constant Contact will acquire Vision6, a provider of SMS and email marketing software based in Brisbane, Australia, the firm announced on Tuesday. Terms were not disclosed.

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