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Ransomware attacks now viewed as national security concern, according to US and allies

December 14, 2021
The US and allies have elevated concerns about cybercriminals to the level of national security. This week, the US Cyber Command’s top general confirmed the military in cooperation with law enforcement is tracking ransomware groups. Canada imposed similar measures, and Ireland stepped up its activities following cyberattacks that disrupted healthcare in the country. Concerns have grown as infrastructure that promotes critical services, such as healthcare and pipelines, have been targeted.
CDPI Privacy Newsletter

US and UK announce a bilateral privacy-enhancing tech prize challenge

December 14, 2021
With twin goals of safely harnessing the power of data for business and combating critical transnational privacy concerns, the White House and UK announced the joint prize challenge to develop privacy-enhancing technologies (PETs). The initiative is intended to encourage top minds to evolve new solutions to address global privacy issues ranging from financial crime to health data security.  First winners will be announced next year.
CDPI Privacy Newsletter

In Brief: Tim Berners-Lee sets out to reshape the Web (that he created) with new company, Inrupt which has just raised $30 million in Series A

December 14, 2021
The Inrupt platform is intended to give individual consumers the ability to store and control their data via what the company calls Personal Online Datastores (PODs), which will connect with decentralized applications and allow users to decouple their data at will. This fully open and collective web (aka Web3) proposes a way to a new internet era including adaptation to regulatory controls.
CDPI Privacy Newsletter

OpenAP Launches Cross-Platform TV Audience Framework

December 13, 2021
Global warming.  Rampant authoritarianism.  Endless pandemic.  It’s impressive that some people find time to worry about measuring TV audiences.  So thumbs up to OpenAP, which just launched a framework to target and measure all types of TV audiences and signed up a slew of media agencies, media companies, and measurement vendors to cooperate.  Called XPm, the platform lets advertisers work with an audience of 290 million identities, which can be linked with other firms’ first-party data in various privacy-safe ways.
CDPI Newsletter

Criteo to Buy Adtech Developers IPONWEB for $380 Million

December 13, 2021
In other obscure but probably important adtech news, Criteo is negotiating a $380 million deal to buy IPONWEB, a major developer of ad exchange, marketplace, and bidding technologies.  The deal will help Criteo replace its third-party-cookie-based retargeting business with something more suited to the future – possibly using retail media networks as an alternative to the Facebook/Google/Amazon walled gardens.
CDPI Newsletter

65% of Marketers Say Martech Hurts Productivity: Adobe Report

December 13, 2021
Back on more familiar turf, how about a nice Adobe study that reports marketers are struggling to get value from technology?  Yup, 65% say they feel their productivity is harmed by having too many technology options and 65% also say they can’t keep up with tech changes.  Despite the problems, 79% say they regularly use data to make marketing decisions and 77% use it to demonstrate marketing’s value to the rest of the business.  Download for more.
CDPI Newsletter