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The Boris Yelstin Presidential Center doesn’t come up very often in this newsletter, so I’m pleased to report that Mindbox, a Moscow-based integrated marketing systemn and CDP vendor that counts the Yelstin Center among its clients, has raised a $13 million investment to fuel its growth and international expansion. Boris would be proud.

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Build vs buy is not the focus of this Antavo report on customer loyalty systems, but what caught my eye was a 49% satisfaction rate for respondents using a home-built loyalty system compared with 63% for those using a purchased system. No-code fans will also appreciate that 44% say they’re currently very dependent on their IT team, 76% want to reduce that dependence, and 70% want no-code rule set-up. Plus lots here on loyalty program trends and impact.

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If you’re really obsessed with tech debates, enjoy this RapidAPI report that finds use of APIs is on the rise. Otherwise, you’re probably more interested that Airship found consumers are more open to receiving brand communications if they’re given control over what they’re sent, how often, and over which channels. You won’t be surprised that the most common reason people opt to receive brand messages is to save money, or that location- and behavior-based offers are the least important.

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We have a sudden blizzard of responsible advertising news today, Dear Reader. Must be the holiday spirit. For starters, privacy vendor OneTrust has purchased Planently, which helps companies to calculate, reduce, and report on their carbon impact. Before you snort “humbug” take a look at surveys from Dentsu and Volta which both find that consumers really care about the environment impact of companies they do business with.

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On the brand safety front, supply side platform Pubmatic is the latest firm to apply website trustworthiness ratings from NewsGuard. Buyers will be able to set a “misinformation floor” on the quality of sites they purchase. Meanwhile, data quality rating service Neutronian has certified the cookie-free status of DoubleVerify, which itself helps companies monitor ad viewability and brand safety. Neutronian also announced the first release of its NQI Transparency Ratings Report, which rates the transparency and data quality of 150 top marketing data providers.

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If you’re struggling to make sense of all this, MMA Global just released a brand safety and suitability guide which is designed to help. You might also check out this DoubleVerify survey that shows publishers see brand safety and contextual targeting as high-priority ad sales tools.

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American digital infrastructure company, Equinix, has announced that it is acquiring MainOne, a West African data centre and connectivity solutions provider with a presence in Nigeria, Ghana and the Ivory Coast at the rate of $320 million (N131.6 billion).

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Kenyan retail-tech startup MarketForce is expanding into five further markets and targeting one million merchants after securing a partnership with fintech company Cellulant. Co-founded in 2018 by Tesh Mbaabu and Mesongo Sibuti, MarketForce is a B2B retail marketplace that empowers informal merchants in Africa to source, order and pay for inventory digitally and conveniently, access financing, collect digital payments and make extra money by reselling digital financial services such as airtime, electricity tokens and bill payments.

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South Africa-based crowd-solving startup, Zindi is using AI to solve real-world problems for companies and individuals. The startup has done that over the last three years they have been in existence. Just last year a team of data scientists under Zindi used machine learning to improve air quality monitoring in Kampala as another group helped Zimnat, an insurance company in Zimbabwe, predict customer behavior — especially on who was likely to leave and the possible interventions that would make them stay. Zimnat was able to retain its customers by offering... Read More >

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GrubTech, a platform for restaurants and cloud kitchens, has raised a $13 million Series A investment. The funding was led by Addition, while other investors include BY Ventures and Hambro Perks Oryx Fund. GrubTech’s restaurant management system enables its customers to operate more efficiently as well as increase sales by operating multiple brands from a single location.

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Dubai-headquartered digital asset exchange BitOasis has raised $30 million in a Series B round co-led by US VC firm Jump Capital and returning investor Wamda. BitOasis enables users in the Middle East to buy, sell and store crypto assets, including Bitcoin, Ethereum, Ripple, Tether, Bitcoin Cash, Litecoin, and a few others.

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E-commerce roll-up play Opontia launched in June, raising $20 million in debt and equity to acquire older, small e-commerce brands in the Middle East and Africa. The company confirmed to TechCrunch that it has closed a subsequent round, a $42 million Series A nine months after it was founded.

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