CDP Institute

The News Gods are playing a form of mad-libs where they mix delivery platform (CTV? Out of home? Mobile app? Text message?) with medium (Video? Voice? Display?) and channel owner (Retailer? Publisher? TV network?). It’s a quick-paced laugh riot, so try to keep up.  We’ll start with the now-familiar concept of a retail media network. Grocery chain Albertsons just joined that party with one limited to its websites.  Now, stick with retail but switch to in-store advertising and audio messages.  That leads you to the audio ad network inside 16,000... Read More >

See how this works?  Let’s keep audio and ad networks but change the venue to in-game ads in mobile apps.  Welcome to AudioMob, which just raised a $14 million Series A.   Keep the ad network but switch back to out–of–home and digital and you arrive at a $3 million raise by OneScreen.ai for its “first of its kind” platform that lets advertisers buy everything from buses to blimps to billboards in the same media marketplace.

Keep the digital format but make it shoppable and change the delivery channel to connected TV, and you have Clinch’s digital ad circulars on CTV screens.  For one more twist, let’s stay shoppable but switch delivery to “shareable stickers” in text messages, which you can now get from  NBC Universal and Holler.  

Data management vendor Informatica just launched a Cloud Data Marketplace, which may seem odd – why would they be selling data?  But it’s just a marketplace for a company’s internal users, making it easier to share data sets and AI models with an “e-commerce-like experience”.  I wonder if that includes retargeting – imagine being chased across the web by those hog belly futures you looked at last week.

Data clean room provider Habu just raised a $25 million Series B, bringing total funding to $42 million.  I don’t need to tell you that data clean rooms make it easier for companies to share data in a privacy-safe way, or that it’s a hot category.  But they’re paying me by the word.

Slow cooking is a thing, right, so how about some slow news?  It only took one month for us to hear that journey orchestration vendor Pointillist had been acquired by contact center provider Genesys, as part of its project to be more than a contact center provider.  Genesys also bought conversational AI platform Exceed.ai for the same reason.