CDP Institute

Mostly-email marketing technology company Campaign Monitor has tip-toed into omni-channel by buying cross-channel experience platform Sailthru and real-time email personalization vendor Liveclicker. Both deals were closed last year but just announced. Campaign Monitor merged with email vendors Delivra and Emma in June 2018 and bought the Tagga Customer Data Platform in 2017.

Consumer marketing agency V12 has launched the Home Retail Intender Database, which combines data from “hundreds of sources of offline and online data” to identify consumers in-market for specific home retail products. Inputs include online browsing, physical retail visits, and events such as new moves and new children. V12 calls itself a Customer Data Platform although it’s probably more accurate to say that CDP functions are part of their service.

B2B CDP Radius also assembles data for its clients, although without the agency services. They’ve just announced “Data for Good”, which provides free services to non-profit organizations and lets Radius clients use Radius data for philanthropic and social projects without charge. Nice.

The National Retail Federation’s big annual conference is on, which means we’re seeing baskets of retail-related news. CDP AgilOne has announced a new machine learning framework that simplifies and speeds advanced modeling building. They also have improved reporting for non-technical users and new coupon-creation features.

CDP Optimove has launched a new feature to compare the long-term performance of different communication streams over time. Each test stream can include messages across in multiple channels. No prize for guessing that the product name is Streams.

Also at NRF: retail customer data expert dunnhumby has launched a media business that lets retailers sell advertising on in-store signage, point of sale screens, and similar “owned” channels. It will also manage campaigns in conventional channels. In-store media networks are nothing new but it’s still a good way to leverage dunnhumby’s customer data skills.

You were somewhat interested in last week’s news that Akamai had purchased identity access management vendor Janrain, Dear Reader. So maybe you’d like to know that Janrain competitor OneLogin has raised a nice round $100 million. Now you do.

And if anyone still doubts that we’ve passed Peak Facebook, investment management firm Cowen has estimated the Facebook’s share of digital ad spending will fall from 20% in 2018 to 17% in 2020.  Amazon will double its share from 6% to 12%. But Facebook-owned Instagram is expected to also gain 2 percentage points, so don’t feel too badly for them.

Stand-alone digital voice assistants like Amazon Echo will replace smartphones as the dominant consumer home device, predicts an Accenture report. The network effect is alive and well: 93% of voice assistant owners say they’ll look for other devices that easily integrate with them. A majority (57%) of voice assistant owners say they use their smartphones less.

When Arm Holdings purchased the Treasure Data CDP last year, they said they would use it to combine Internet of Things data with conventional customer data. Sure enough, Arm has released a retail solution that integrates Treasure Data with Arm’s Pelion IoT device management platform. The solution will make it easier to to target individual-level messages in real time. It will also feed Reflexis ONE, an Arm partner that recommends real-time actions to store associates.

IoT is one reason that location data has become more available. In fact, there’s so much of it that HERE Technologies has created a marketplace to buy, trade, and sell it. The idea is to make it easier to develop location-based applications and to monetize existing location data. Worried about privacy? HERE argues owners have tighter control over data sold within the exchange than data sold elsewhere.

One big use for location data is targeted outdoor advertising. Which finally lets me mention this month-old news that start-up Firefly has raised $21.5 million for “remotely programmable geotargeted ads” on the roof of rideshare cars. If that sounds familiar, it’s because we wrote about last summer about Grabb-it, which puts geotargeted ads in car windows.