CDP Institute

Sixty-seven percent of media experts say that diminished consumer trust in the main social media platforms will be a drag on ad spend in the next twelve months according to a survey by Integral Ad Science (IAS). Over 50% say social media is the channel most vulnerable to ad fraud and brand risk. Nevertheless, it’s the top media priority for 61%, well ahead of digital advertising (43%).

No job is safe from AI.  Sophisticated fraudsters who spent years honing their craft now face competition from novices using no code fraud technology platforms to execute easy and cheap swindles. So says Sumsub in a 133-page that analyzed 3 million fraud attempts to find enough irresistibly horrifying details for a year’s worth of nightmares.  There’s even a 2025 Fraud Forecast.

Department of Justice officials reportedly will ask a judge to force Google to sell its Chrome browser, which gives Google access to data that is critical to its ad business. This follows the judge’s ruling in August that Google operates an illegal monopoly in the search market. But don’t sell that Alphabet stock quite yet: years of appeals lie ahead, and the new administration in Washington could change the DOJ position.

You get an agent, and you get an agent, and you get an agent — everybody gets their own AI agent using 1,800 large language models that Microsoft is making available to enterprise customers.  Preview announcements at Microsoft’s Ignite 2024 conference included pre-built autonomous agents, no-code agent-building tools, and AI-powered app creation assistants. Microsoft’s AI eco-system may be the largest: some say, “no one else is close.”

Twenty percent of Americans are routinely getting news from social media influencers, a figure that rises to 37% of adults under 30, says a Pew research study. But stop clutching those pearls: it turns out that influencers skew just slightly conservative (27% vs 21% liberal), liberals and conservatives are about equally likely to get their news from influencers, and most people (61%) say they get an even mix of opinions they agree and disagree with. Other Pew research finds that news websites or apps are still the most-preferred news source... Read More >

Meta faces a fine of 800 million euros (about $840 million) after E.U. regulators found it in breach of competition law by exposing Facebook Marketplace to millions of users in its wider social networks. The E.U. seeks to prevent businesses with dominance in one area (like social media) to use it to gain dominance in another area (in this case shopping). This comes as India levies a modest $24.5 million fine over WhatsApp data sharing.

CDPs and analytics tools tie (37%) for the most essential components of the martech stack in a survey of 625 marketing leaders by digital experience platform Sitecore. Many other stack tools, however, were getting lower scores for delivering excellence, with DX tools at the bottom of the list (only 22%). Improbably, another data point showed 48% of those surveyed listed security as the number one consideration when choosing DX tools.

A survey of over 600 marketing operations professionals shows digital maturity growing slowly, with 50% saying automation is not fully integrated. Only 7% report fully integrated channels and lifecycle personalization capabilities. Still, 85% of companies surveyed do have dedicated marketing ops teams (or person at least).