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As if concern over social media impact on teen mental health weren’t enough, now organized groups have been found engaging in ‘sextortion,’ a form of blackmail in which teens are persuaded to share nude or intimate photos and then they’re blackmailed into paying to keep the images private. Instagram, which has faced criticism over making their feed addictive to young users, has added new features to protect against ‘sextortion,’ but critics complain that its parent company, Meta, does not go far enough to protect young users.

CDPI Privacy Newsletter

Specifically, plans are to: 1) monitor Facebook and Instagram to protect against fake celebrity endorsement scams, and 2) aid in identity verification for account recovery.

CDPI Privacy Newsletter

CDPI Privacy Newsletter

Yahoo has announced that it will make its cookieless identity solutions available to SSPs. Yahoo and Amazon are making Yahoo’s ConnectID available in Amazon’s Connections Marketplace. It will also be available through InMobi Advertising, Magnite, and PubMatic.

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AI usage among SMBs has doubled to almost 40% since 2023 according to the fifth annual small business survey by Verizon. With digital business growing, 38% have added new online operations in the past year. While Facebook is still the clear leader among social platforms (84% of decision makers back it), there’s increasing investment across the social landscape including Instagram (67%) and LinkedIn (64%).

CDPI Newsletter

People actually want to read more about AI — that’s the takeaway from Netline’s State of B2B Content Consumption and Demand report. Thirst for AI content is up 550% YoY. Oddly, the demand for gated content increased 14.3% YoY. That more likely means tempting content hidden behind gates than users getting a kick out of form filling.

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GrowthLoop, the self-described composable CDP, has partnered with identity resolution solution Audience Acuity, to help unify identity fragments within Snowflake and launch personalized campaigns. GrowthLoop brings audience segmentation and journey orchestration capabilities while Audience Acuity draws on offline and online data to piece consumers together. This data will also be available to The Loop, GrowthLoop’s AI insights and optimization solution.

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Yesterday we shared a Qualtrics survey that found consumers are crankier than ever, with more refusing to so much as answer customer experience surveys. This Havas study offers a cheerier view: while 70% feel the world is headed in the wrong direction, 56% feel more in control of their lives than one year ago. They also demand that brands help out: 46% have stopped using brands that don’t respect the planet or society.

CDPI Newsletter

Seventy-five percent of CMOs are excited about the positive impact of generative AI on their businesses, according to a survey of 200 across seven countries. Eighty percent are already deploying it, particularly to increase productivity. Quick wins include content creation, social media/listening and product descriptions.

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SEO and digital marketing platform Semrush has acquired publisher Third Door Media, home of Search Engine Land and MarTech. Third Door Media’s properties, including its conferences, will continue to operate as standalone brands. Semrush is emphasizing TDM’s ability to provide educational content on search and other marketing.

CDPI Newsletter

This Lotame study mostly promotes “data collaboration platforms,” which sound a lot like CDP but add third-party data and anonymous users. It also contains intriguing statistics on martech acquisition plans: 58% of respondents plan to buy a CDP, ranking it third behind marketing automation (64%) and digital experience platforms (60%). A much lower 19% plan to retire their current CDP, similar to the 18% figure for marketing automation.

CDPI Newsletter

Consumers expect good experiences and when they don’t get them they are likelier to decrease or cease spending with the brand (up six points YoY), based on a survey of over 20,000 consumers by experience management platform Qualtrics. They are also less likely to tell the brand about it (down five points). They are also unlikely to post about it on social media; indeed most just won’t tell anyone.

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