CDP Institute

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.

With 86% of marketers agreeing that games advertising is of growing importance, the IAB has released a new guide to advertising in the casual games space. Casual games are defined as mass market video games with broad appeal as opposed to games aimed at hobbyist gamers. As well as having significant reach (31% of the U.S. 190 million-plus gamers play casual games), the channel commands engagement and attention — unlike TV.

For the first time, B2B buyers are driven more by personal than professional considerations according to the “largest ever” global study of B2B buying behavior by Dentsu. Personal drivers include alignment with personal values and gaining new knowledge; professional includes things like competitive pricing. With buyers emphasizing values and trust, brand has never mattered more.

Customer engagement platform Twilio has integrated with OpenAI’s Realtime API to enable Twilio customers and developers to build AI-powered conversational apps. The integration will support the creation of speech-to-speech voice conversations featuring AI agents. This is an expansion of existing Twilio/OpenAI integrations.

Paris-based data activation company DinMo has raised 5 million euros to launch and grow what it describes as its composable CDP. DinMo offers data access through integration with data warehouses, omnichannel customer journey orchestration, and AI-powered predictive analytics, but not profile-building tools. Its main audience is the mid-market.

Fifty-one percent of customers want to see less use of AI in brand experiences, according to a new report from PAN Communications. A resounding 80% of marketers agreed that human-authored content has become more important to brand experiences and 100% agreed that “sounding human” is critical. Whether sounding human means being human remains an open question.

AI-powered contact center vendor UJET has closed a $76 million Series D.  It’s the company’s first round since 2020 and brings their total funding to $177 million.  While large rounds have been rare this year, the real drought has been early funding, so a Series D is less exceptional.

A popular feature in Google NotebookLM (language model) is Audio Overviews, AI-generated podcasts based on uploaded data and links. New features will include a choice of different personas as “hosts.” Take a listen to what we created using a CDPI blog post.

Satellite-first TV provider DirecTV is diving deep into the streaming world with the acquisition of Dish and Sling from their owner EchoStar for a modest $1 (okay, plus the assumption of almost $10 billion in debt). The combination of DirecTV and Dish will create the nation’s largest pay TV service with some 18 million subscribers. Sling TV is heavy on live sports.

Digital experience platform Optimizely has signed a definitive agreement to acquire the data warehouse native analytics platform NetSpring. This will enable Optimizely customers to link experimentation and digital experience initiatives with data that lives in their data warehouses. This can be done without extracting data from warehouses like Big Query, Databricks and Snowflake.

Bowing again to industry pressure, California Governor Gavin Newsom has vetoed an AI safety bill that passed the state legislature in August. The bill would have required disclosure of safety protocols and the development of “kill switches” for large AI models. This comes days after the Department of Justice revised its corporate compliance guidelines to advise companies to consider risks associated with AI.

The FTC’s final rule on fake reviews, which comes into effect in October, not only strengthens the existing ban on fake reviews but also targets the use of generative AI to create fake reviews at scale. The application of the rule is broad, covering owned websites, independent review sites, social media platforms and ads. Meanwhile, Google Maps is threatening to label businesses that persistently post fake reviews.