CDP Institute

Adobe has expanded the data governance capabilities in its Real-time CDP, enabling users to label data based on its privacy status and use the labels to define and enforce usage restrictions. The company positions the enhancements as a way to empower users outside of IT. Yep,we’re talking Citizen Data Governors, although Adobe hasn’t yet used the term.

I could fill three newsletters with what’s in the queue today. We’ll start with last week’s announcement that the latest version of Firefox will delete redirect tracking cookies after 24 hours. Redirect cookies are a clever way to skirt rules against third party trackers. And while we’re reporting old news, you may have missed this item in our new privacy newsletter, reporting that Google Analytics settings give marketers more control over data collection. Worth knowing.

Many people hope first party will fill the gap left by vanishing third party data. Meredith is boarding that bus with a new Data Studio that will use their first party data – holding oodles of insights on 94% of U.S. women – for audience targeting, research, and matching against a company’s own first party data.

Want more news about data-based research? Here’s another twofer. Dynata, which builds research panels drawing on more than 62 million consumer and business profiles, just bought Sharpr, which helps companies share research results internally. And LoopMe, which runs digital ad campaigns and surveys consumers to see the impact on brand attitudes, announced they’re now offering near-real-time feedback on connected TV campaigns. They have data on 90 million U.S. households and 250 million devices.

What’s really clear is the pandemic has accelerated digital transformation programs. This Twilio study found 79% of companies had increased their digital transformation budget and 92% are likely to add new digital communication channels. The average acceleration was estimated at six years.

This Fujitsu study of retail IT managers also finds growth in digital transformation budgets.  Data is from February, so this might have changed.  Alas, marketing ranks far behind other departments in transformation progress. Insult to injury: respondents said transformation in the finance department had as much impact on revenue as changes in marketing.

Venture funding has remained fairly steady despite the pandemic, according to this report from KPMG Private Enterprise. I couldn’t quite reconcile the graphs, which seem to show a modest downturn, with the words, which say activity is well ahead of 2019. It’s more clear that capital is more available for late-stage companies than new ones.