January, 2021 - CDP Institute - Page 4

Dates : January 2021

Toronto-based Nymi Inc., survey of more than 2,000 U.S. employees found that 77% would welcome using a wearable issued by their employer if it contributed to their health, safety and effectiveness. At the same time, more than half indicated that they would want their data to be kept private, and 44% had concerns that their company might not use their data responsibly.

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Philippine President Duterte’s new directive sanctions ISPs for failure to stop proliferation of child pornography during COVID. Incident totals more than doubled from 19,000 in 2019 to 47,937 in 2020.

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HERE adds consent manager and anonymizer for location data HERE Technologies, a global location data company with 9,000 employees across 56 countries, has added new digital privacy tools to provide more control and compliance in IoT devices for mapping, geolocation, telecom and retail.

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Surfshark recently released the results of a global survey of 150 cities, showing those with the most surveillance cameras per square kilometer. Chennai with 657 and Hyderabad, India top the list. Six Chinese cities are also in the top 10 as is London with 399. Paris has 254, whereas New York City cames in with under 26 per square kilometer. Surfshark projects the global number of CCTVs will hit one billion by the end of 2021.

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CNIL says French data privacy rules were breached by police because they did not blur faces of people filmed, and demonstrators could be easily identified.

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Accounts for users 13-15 will be private by default and the app will have tighter controls for all users under 18.

CDPI Privacy Newsletter

Venture capitalists may be more eager to fund low-code products than you are to hear about them, Dear Reader. But you may still want to know that Oracle is making life even easier for citizen developers by offering its low-code APEX platform as a standalone managed cloud service. It was previously available only as part of the Oracle database.

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Last year, CDP vendor Ysance split off its CDP software as Easyence, retaining the Ysance name for its services operation. Last week, the company sold Ysance to tech consultancy Devoteam. Easyence will remain an independent CDP vendor.

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Ecommerce marketers rank data-driven decisions second only to in-house skills as a major factor in marketing success, according to this SideCar survey. But just 38% make more than half of their decisions based on data, they rank seven other items ahead of data-driven decisions on their list of challenges, and they prioritize several skills ahead of data analytics in hiring. One interpretation: they feel they’re as data-driven as they should be.

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You’ll probably take my word that investors love low-code and no-code development tools. But if not, here are more examples:$140 million in funding for Webflow, which does no-code Website development; $110 million for Workato for no-code/low-code data and process integration; and $80 million for airSlate for no-code business automation. We also have a new low-code/no-code internal app development tool from Internal, which has somehow raised only $5 million.

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This Winterberry Group study also explores the shift to first-party data, with a particular focus on collaborative solutions such as data cooperatives and exchanges. Less than one-third of their sample say they have fully implemented a first-party data strategy, although nearly all have defined one. Read it for a good explanation of key terms and concepts.

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Customer analytics is the most valuable CDP application, ranking ahead of identity management, cross channel activation, real-time orchestration, and audience management, according to this Merkle survey. Most of the report is explores the growing importance of first-party data as third-party data becomes harder to find. But we like CDP news the best.

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