CDP Institute

We just checked with Jamie, our Department of the Obvious Senior Intern, who confirmed that, yup, there’s a lot of marketing data for sale.  Neutronian helps marketers make smart choices by certifying the quality of different sources.  They just announced a deal with audience data marketplace Eyeota to certify selected Eyeota data suppliers.

B2B data collector Rhetorik is doing its bit to improve data quality by comparing a company’s own data with Rhetorik’s information. Its DataCliniq service will report on errors, make corrections, and add new companies and contacts. Prebuilt integrations are available with Salesforce, Microsoft Dynamics, HubSpot, Market and others.

Data quality starts at home. I mean literally, home, as in where you live. With that in mind, Snap just bought location data platform StreetCred to help build location-based products. Surveillance capitalism marches on.

The News Gods have been busy elsewhere this past week but they did stop by yesterday with a few gifts.  First we have a new loyalty management system from Salesforce, complete with tiered membership, rewards points, and redemptions.  It’s a rare Salesforce product that was built in-house.

Mailchimp has been buying its tech recently.  Its latest purchase is Chatitive, a two-way SMS marketing platform.  Other recent acquisitions have included Reaction Commerce and LemonStand (ecommerce), Sawa (automated design), BigTeam (surveys), and Inspector 6 (content analysis).

CDP and audience management platform Omeda also has an acquisition: the subscription fulfillment business of ESP Computer Services.  This is just about adding customers, since Omeda will migrate ESP’s clients onto its own systems.  Omeda also purchased the subscription operation of Hallmark Data Systems back in 2016.

We haven’t had much product news so far this year, Dear Reader, so I’m glad to report that Informatica has launched a SaaS version of its Customer 360 Master Data Management platform.  The system includes data integration, data quality, process orchestration, and reference data management.  Informatica’s CDP is a separate product, Customer 360 Insights.

Last year was no fun for anyone, but this Hinge survey confirms that the tech industry suffered less than most.  In fact, almost as many tech professional service firms reported that COVID helped their business (37%) as hurt it (42%).  Tech was also the fastest-growing sector in the report, at 18%.  Much more here on what distinguished high growth firms from the rest.

RFP automation vendor Loopio reports that RFP volume grew slightly last year, from 147 in 2019 to 150 in 2020, even though RFPs accounted for just 35% of revenue, down from 41%. You may be surprised to learn that software sellers receive fewer RFPs than hardware and most other industries. Download for oodles more detail. Yes, oodles.