News

Archive for February, 2021

Dates : February 2021

Consumer Reports Study uses authorized agents, but still finds big opt-out challenges

February 9, 2021
In a clear demonstration of how difficult it can be for consumers to exercise their privacy rights, Consumer Reports found that even trained agents could not get many requests done successfully. Utilizing California's "authorized agent" provision, 124 Consumer Reports agents reached out to 21 companies, including Airbnb, Amazon, Comcast, Home Depot and Starbucks to use Data Subject Access Requests (DSAR) and other company privacy preference mechanisms to make account changes.
CDPI Privacy Newsletter

Council of Europe issues guidelines on biometric facial recognition for business and governments

February 9, 2021
Warning that use of facial recognition technology poses a risk to individual privacy and can negatively affect human dignity and rights, the Council specified that it should only be employed on an appropriate legal basis. They said it should not be used in uncontrolled environments; in ways that may promote racial, sexual or religious discrimination; or to determine personality traits, sentiments, or personal mental health.
CDPI Privacy Newsletter

PreciseTarget Sells Purchase-Based Profiles of 200 Million U.S. Consumers

February 8, 2021
Recommendation engines are only as good as their data, and many companies don’t have enough data of their own to be useful.  PreciseTarget is filling the gap with product affinity profiles on 200 million U.S. shoppers based on more than five billion retail transactions from 1,000 merchants.   Marketers can add preference scores to existing customers and send targeted prospect lists to media partners.
CDPI Newsletter

Shopify Merchants Offered Amazon Recommendation Engine

February 8, 2021
You’re probably interested in the rumors about Google’s plans for a watered-down version of Apple’s anti-device-tracking policies, Dear Reader, but this newsletter deals only in hard, cold facts. So instead I’ll report that Amazon’s product recommendation technology is now available to Shopify merchants. The connection is an app from HiConversion, which uses the Amazon Personalize engine on Amazon Web Services.
CDPI Newsletter