Archive for March, 2021

Dates : March 2021

Marketing AI Deployment Is Still Limited But Users Have Hope: Marketing AI Institute

March 31, 2021
Switching gears: the Marketing AI Institute (no relation) reports that AI is still an aspiration for most companies: just 17% of marketers said it’s deployed widely at their company, although 80% think more than a quarter of their tasks will be automated five years from now.  Lack of training was by far the most common barrier (70%); poor technology and data were far down the list at 35% and 31%, respectively.
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