CDP Institute

Pathmatics, the digital marketing intelligence platform used by the likes of Nestle, MediaCom, Target, and Reddit, today announced its expansion into the Australian and New Zealand markets.

Dialpad, the industry leader in AI-powered communication and collaboration, announced Cricket Australia selected Dialpad’s Cloud Contact Center to improve its customer and fan experience.

How can marketers begin to better utilise their marketing performance data to engage customers and drive growth? To answer those questions and more, Salesforce has surveyed 1,050 decision-making marketers across Australia, the US, UK, France, Germany, Japan and Singapore.

China has forced app stores operating in the country to remove ride-hailing giant Didi Chuxing’s app on the grounds of illegal collection of personal data. The move does not affect people who have already downloaded the app, but could impact Didi’s $4.4bn initial public offering in New York.

Enough has been said about the impact of pandemic-battling lockdowns on the outdoor advertising industry. One good thing to come out of this was that it pretty much forced the hand of industry stakeholders to embrace data and technology to change the narrative around DOOH media.

The COVID-19 pandemic has dramatically accelerated use of non-traditional payment methods in Southeast Asia, according to a study from ACI Worldwide Resarch. Three out of five consumers (61%) in Indonesia, Malaysia, Thailand and Singapore prefer real-time payments as a favored way to pay in 2021, level with cash (61%) and higher than other payment categories, including digital wallets requiring cash or card top-ups (56%) and credit cards (30%).

Canada-based digital marketing agency Mrkt360 is collaborating with Argentine agencies Comuniquemos Hoy and 4Latam to introduce Google’s newest product offering for advertisers called DV360 in Latin America. Mrkt360 is among the few global agencies who are trained to deploy DV360, which allows for complete end-to-end campaign management from one platform. Under the agreement, Comuniquemos Hoy and 4Latamto will offer DV360 services to their clients with Mrkt360’s support.

Mexico’s Grupo Modelo, Intel Corporation and Retailigent Media will work VSBLTY Groupe Technologies and Tech Mahindra to roll out, operate, and analyze video cameras, screens, and hardware to create the largest in-store media network in Latin America. In addition to advertising the network will provide store traffic and customer anonymous demographics, coupled with daily sales, critical operations-related data and real time security. Deployment is already underway in Mexico, Ecuador, Colombia and Peru.

Domino’s needed to turn its focus to online delivery and build more engagement across its digital platforms, so they implemented Segment platform with a use case of cross-sell/upsell campaigns via personalized offers. They launched a series of Facebook and Google ads campaigns to influence customer conversion and retention and they were able to identify eight cohorts of customers and create personalized customer journeys for each based on behaviors. They increased campaign effectiveness, producing a 700% increase in ROAS (return on ad spend) and 65% decrease in CPA (cost per acquisition).

Super.mx provides the emerging Latin American middle class with insurance that is easy to buy – it can be bought on a cell phone in minutes – and that pays quickly with no adjusters. It’s an MGA, or managing general agent, meaning they handle the entire user experience just like a direct-to-consumer carrier, but with the breadth of product choice offered by an aggregator. The company just raised a $7.2 million Series A from ALLVP Venture Capital, who are convinced that insurtech is the “next frontier” in financial inclusion in... Read More >

To increase the internet penetration rate in Africa to 51% by 2025, The Smart Africa Alliance, a group of primarily 32 African countries, has teamed up with Japanese technology giant, SoftBank, on the use of non-terrestrial connectivity to spread internet access to underserved regions on the continent.

Kenya’s leading telecoms company, Safaricom, has launched its long-awaited M-Pesa Super App, which comes with an offline mode and a mini-app functionality.