CDP Institute

The Global Data and Marketing Alliance (GDMA) reports, according to their 2022 survey, that 53% of consumers across 16 global markets are Data Pragmatists, who don’t care a wit about foregoing privacy – as long as they get ads for the right shirt size (see dark blue in chart below). Another 29% are Data Unconcerned (in gray), who worry even less about data sharing. In comparison with GDMA’s 2018 survey the share of the Data Unconcerned is growing.

The days of leading consumers down the retail path by tossing appealing ads and discount coupons their way has given way to more critical buyers, aware they have choices and prepared to demand more. Cheetah Digital’s consumer attitudes survey indicates they are more selective and will use a variety of controls, including password managers, PC cleaners and incognito browsers to give or restrict access to brands.

A close look at children’s privacy regulation, advocacy and enforcement quickly reveals how vulnerable kids and teens are. Now, a partnership between Qonsent, the consent and consumer trust platform, and Encantos, a global web3 platform, has been formed to try to tackle the many loopholes and backdoor access that riddles this area of privacy.

Their argument is that the Illinois biometrics law should not apply to government contractors.

These relate to accusations that the company forces sellers to raise prices on the Amazon site and other platforms to the disadvantage of consumers.

Doing so makes the user seem like a new, anonymous visitor to a site and protects them from bounce tracking.

Italy’s data protection authority, the GPDP, found that ClearviewAI violated fundamental rules of GDPR when it collected biometric and geolocation data on its citizens. The data was collected without obtaining consent, so there was no transparency, or limitations on data usage or storage. Clearview is now required to erase the collected data and banned from future collection or processing of facial recognition data in Italy.

The Video Privacy Protection Act (VPPA), passed in 1988 to protect personal data of Blockbuster and VHS rental customers, has recently been used in suits against streaming services including Hulu, AMC and ESPN. Now, a federal class action suit out of New York accuses HBO of violating the VPPA because it shares customer lists with Facebook, which can subsequently use the HBO data and Facebook’s profile data to ascertain customer viewing habits.

Wyoming’s Genetic Data Privacy Act has been signed into law and will go into effect July 1st. Businesses in the state that collect genetic data must be transparent with individuals about collection, use and disclosure; and must obtain express consent before collecting the data. The state’s Attorney General can levy penalties of up to $2,500 for violation.

The rapidly evolving war between Russia and Ukraine has moved us into uncharted digital waters with complicated alliances and offensive and defensive actions being taken on both sides. Risks are exacerbated by many factors, including that governments, businesses, cybergroups and individuals are quickly taking sides, bring their own agenda and tactics, and most critically, that there’s no clear oversight or way to assess what the consequences may be.

A new trends report from privacy company DataGrail shows how much impact the California Consumer Privacy Act (CCPA) has had in just one year, including in other states. Consumers are exercising their CCPA Data Subject Rights (DSR) to access their data, delete their data, and stop the sale of their information to third-parties. As a result, costs are rising for business in staffing and processing to keep up.

IDology’s 4th annual digital identity study found 61% of were “very” to “extremely” worried personal information is vulnerable to criminals, and 70% think companies capture their data without their knowledge. So, most would support passage of legislation similar to CCPA.