December, 2022 - CDP Institute - Page 4

Dates : December 2022

Qualtrics collects all types of experience data, including transactions as well as feedback, and combines it into unified customer profiles. That sounds CDP-ish but their focus is on analytics that make sense of the data and workflows that trigger personalized experiences. They just added three new workflow triggers based on changes in profile data, segment members, or transaction patterns.

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TheyDo also collects customer data from all sources, builds profiles, and draws insights from the results. So far as I can tell, they map journeys and measure results but don’t (yet) execute interactions. This puts them roughly in the journey orchestration category, which has been almost empty since major independents Thunderhead, Pointillist, Kitewheel, and Usermind were all bought. TheyDo just raised a €12 million ($12.7 million) Series A.

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Recast somewhat grandiosely calls itself an “automated marketing data science platform”, although what they really do is marketing mix modeling and related forecasting, planning, and mix optimization. Still, marketers can build models for themselves. That’s kind of fun when the input data is available, which it often is not. They just announced $3.4 million seed funding on top of a $1.1 million pre-seed raise.

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Lots of international canoodling to report today, Dear Reader. Taiwan-based CDP Appier has integrated Appier’s AI-based predictive capabilities with data analytics and visualization features of US-based Woopra, which Appier bought in September. The new module, AIRIS, will help marketers get a clear picture of customer behaviors and act on the results.

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All-in-one marketing platform GetResponse has become even aller-in-one with the purchase of Recostream, an AI-powered personalized recommendation engine. The recommendations will now appear in GetResponse emails and web pages. Both companies are based in Poland.

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Nosto, a Finland-based ecommerce personalization vendor, has acquired Findologic, a product discovery vendor based in Austria. It’s Nosto’s third acquisition, follow purchase of SearchNode (Lithuania) in January 2022 and Stackla (Australia) in June 2021.

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Mexican startup Welbe Care, which offers companies a health platform for their employees through a membership, raised US$5 million in a seed round. Welbe is a B2B platform that provides companies with a complete record of workers’ health data and enables them to comply with OHS regulations. With the platform, human resources areas can put employees in contact with general practitioners and specialists in Mexico.

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Chilean foodtech, NotCo, known for its plant-based alternatives to animal products, has just announced a US$70 million Series D extension. NotCo claims that this financing will allow it to boost its new B2B unit, aimed at enabling other CPG brands to benefit from its technology. From its origins, NotCo claims that a proprietary platform called Giuseppe, which uses artificial intelligence, is responsible for finding the elements and formulas for its products.

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Zeraki, a Kenyan edtech that has built digital learning and school data analytics platforms, has raised $1.8 million seed funding in a round led by Acumen Fund, for product catalog growth and regional expansion.

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Taeillo, a Lagos-based startup innovating around the issues relating to time, quality, and cost via its online furniture e-commerce store, has raised $2.5 million in “expansion” funding from Aruwa Capital, a Nigeria-based early-stage growth equity and gender-lens fund.

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South African company Finclusion Group, which is building Africa’s first credit-led neobank as it bids to accelerate financial inclusion throughout Sub-Saharan Africa, has announced an additional US$2 million in funding as it rebrands as part of a brand integration.

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CapitaLand India Trust Management Pte Ltd, the trustee-manager of CapitaLand India Trust (CLINT), is acquiring a 4.01-acre freehold site in Ambattur, Chennai for Rs 83.28 crore to develop its third data centre in India. CLINT will invest an estimated total amount of Rs 19.4 billion (about Singapore dollar 328.8 million) to acquire the site and develop a state-of-the-art data centre in phases over the next four to five years.

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