December, 2022 - CDP Institute - Page 5

Dates : December 2022

Salesforce announced a collaboration with jewellery brand Jos Alukkas, to further enhance overall customer experience both in-store and online. Salesforce Service Cloud and Marketing Cloud will drive operational efficiency with employees while empowering the brand to take consumer experience to the next level. Jos Alukkas has been in the jewellery industry for almost six decades, with 40-plus showrooms across India, including major states in South India.

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After several years of aggressive investment in the Australian tech market, top US venture capital firms have significantly scaled back investment which had surged during the pandemic. Cut Through Venture reports indicate that $638 million was raised by local startups this November in 44 deals, but found that number down from $1.3 billion the previous year.

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The breach was not the result of hacking, but of what the company has called a “misalignment of databases,” and which allowed customer data to be published online. The company has 18.8 million customers, which is equivalent to about three-quarters of the country’s population, and it has reported that 132,000 customers had their data exposed.

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Teleport, the logistics venture under Malaysia-based Capital A Berhad (formerly known as AirAsia Group Berhad), has raised new growth capital of $50 million from large institutional credit investors to extend its cross-border delivery capabilities in all key Southeast Asian markets.

CDPI Emerging Markets

Inflated prices of goods are causing Southeast Asian consumers to reduce their expenditures this year. At the same time, online shopping has not been spared by inflation and digital spend in the region has also been impacted this year.

CDPI Emerging Markets

Private equity funding has become more common as venture capital becomes harder to find. So it’s not surprising that customer engagement vendor MessageGears just took $62 million in “growth financing” from Long Ridge Equity Partners and friends. MessageGears positions itself as an anti-CDP in the sense that it reads data directly from an external warehouse.

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Zappi uses a massive database of product and advertising historical data to make AI-based predictions for how proposed programs will perform. They just took a $170 million a strategic investment led by Sumeru Equity Partners. Their previous funding totaled $22 million.

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Private equity won’t matter after the end of civilization as we know it. That seems one step closer with news that TikTok has experimenting with a horizontal full screen format. Dogs and cats living together is next.

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CDP value depends on delivering unified customer data, according to the CDP Institute’s latest member survey. That’s less obvious than it sounds: martech satisfaction was much higher among companies that had unified data but no CDP, than companies with a CDP and no unified data. Companies with unified data and a CDP were happiest of all. Download for more insights into CDP success rates, problems, and best practices.

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If you don’t like the CDP Institute’s survey, you can read this CMO research from GfK. They asked different questions but the answers still rhyme: lack of systems to connect data silos ranked as the top barrier to achieving full data potential, cited by 64% of North American CMOs, and 69% listed data management as the leading obstacle to data access. Global CMOs had somewhat different answers.

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Gartner also has a new CMO study. Their anti-conventional wisdom is: most marketers believe they should collaborate with other departments when building their digital roadmap, but results are actually better when marketers act independently. I think the other findings were less surprising but the jargon was too thick to be sure.

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The European Data Protection Board (EDPB), which includes all the EU regulators, has ruled Facebook and Instagram (owned by Meta) can’t require accepting targeted ads as a condition of joining the network. If leaked details of the ruling are correct and this practice is deemed in violation of the General Data Protection Regulation (GDPR), the decision would have broad impact well beyond Meta. This is because it would limit companies from using data they directly collect on their own site.

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