January, 2023 - CDP Institute - Page 4

Dates : January 2023

Customer data matching expert Lotame has launched Spherical, a “next-generation data platform” that will make it easier for companies to connect their first-party data to other sources for enrichment, modeling, and advertising activation. What’s new here is connectors for CDPs and company data warehouses.

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We usually link to company websites when possible, but causaLens has what appears to be an entirely non-functional cookie consent option banner, so I’ll avoid it. Hopefully their “causal AI” tech works better, since they just launched it officially. The promise is to build AI models that identify cause-and-effect relationships and use them to make better business decisions.

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The cause-and-effect link between greenhouse gases and global warming is well established, although the contribution of digital advertising seems more questionable. But enough ad-folk worry about it that IAB Tech Lab has launched a Green Supply Path Initiative to help programmatic advertisers measure their impact and, at least as important, show that They Care.

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T-Mobile informed US regulators that a bad actor gained access to data on roughly a third of the company’s 110 million customers. The breach, which was active for approximately six weeks before being discovered and then shut down within 24 hours, reportedly did not access the most sensitive data, such as financial data. Customers were informed that hackers did not gain access to full data sets, though information compromised can still be useful for hackers for phishing and identity theft.

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ProPublica found that nine of eleven online pharmacies selling abortion pills used web trackers that share sensitive data with Google. This can put customers at risk since data could be shared with law enforcement. The 9: Abortion Ease, BestAbortionPill.com, PrivacyPillRX, PillsOnlineRX, Secure Abortion Pills, AbortionRx, Generic Abortion Pills, Abortion Privacy and Online Abortion Pill Rx; collect web addresses visited; click, location and search data; and information on devices being used.

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Meet DORA, the EU’s newly enacted Digital Operational Resilience Act, which is designed to strengthen IT security in the financial sector. It will be de rigueur for financial institutions; including banks, credit providers, securities and trading companies, and information and communication technology (ICT) organizations. DORA comes into full force in 2025, by which time companies and organizations should be compliant.

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A new Surfshark study shows a big year-over-year decrease in data breaches in 2022 as compared with 2021. According to the report, 310,855,487 accounts were leaked worldwide last year, which is down from 959,327,963 in 2021. Russia had the highest breach density at 104.8 million Russian accounts leaked, 3x the number they had in 2021.

CDPI Privacy Newsletter

Firefox’s survey of parents in the US, Canada, UK, France, and Germany found that while parents are largely comfortable with the amount of time their children spend on the internet, more than half are concerned about data tracking and the role of big tech. US parents expressed the greatest concern about data tracking (69%) and came in highest, at 51%, in using parental controls, as compared with France, which came in at 39%. When asked if they “somewhat to strongly agree tech companies have their children’s best Interests in mind,”... Read More >

CDPI Privacy Newsletter

The company has been accused of misleading its users into thinking they were publicly anonymous when according to the suit, a flaw in the application interface exposed names, phone numbers and email addresses.

CDPI Privacy Newsletter

Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. The boss won’t be in today – something about gambling debts – so I’m writing the newsletter. We’ll start with this study from Marigold, formerly CM Group, which reports that discounts are the most common reason customers will share their data (93%). Non-obvious findings include: 25% use a privacy-centric alternative browser and 59% will pay more to buy from a preferred brand. Worth a look.

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The folks at Edelman Trust Barometer get a special Obvious Perseverance Award for asking the same questions and getting the same answers year after year. Their latest report shows that trust continues its long-term decline, polarization continues to increase, and business remains the most trusted institution. If you prefer non-obvious information, download for details about attitudes in different countries, economic concerns, and how business should address social issues.

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This Thoughtworks report gives more insight into business and responsibility. Sadly, the results are not particularly obvious: 73% of senior executives think that responsible technology will eventually be as important as business and financial considerations. Almost as many (67%) have some type of responsible tech guidelines already in place. Who knew?

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