News

Archive for May, 2023

Dates : May 2023

Children’s Privacy: US FTC sues ed-tech company, Edmodo for violating COPPA

May 30, 2023
Edmodo has been charged by the Federal Trade Commission (FTC) with violating the US Children’s Online Privacy Protection Act (COPPA) and the US FTC Act, which regulates unfair acts that affect commerce. The suit alleges children from kindergarten and older were able to use the platform without parental consent. It’s estimated that Edmodo, which shut down last year, had collected data from more than 600,000 students under age 13.
CDPI Privacy Newsletter

Digital Is Changing Rapidly: LUMA Partners

May 26, 2023
Never underestimate the clever folks at Luma Partners.  You might think they’d report that martech valuations are down, and they do mention that my favorite measure, Quarterly Average EV/ LTM Revenue Multiples, has fallen from 17.2 to 4.7.  But they lead with news that things are changing quickly, the consequences are vast and – wait for it – every company needs to radically rethink everything.  I am beyond impressed.
CDPI Newsletter

Successful B2B Marketers Do Everything Well: McKinsey Report

May 26, 2023
The consultants at McKinsey are super-smart too, although they do keep being slapped with pesky lawsuits about things like opioid marketing.   So when they decided to report on successful B2B marketing, they didn’t just find one or two key factors.  No sir.  They reported that the winners do everything well, from tech to organization to social media, and do more of it.  You can’t get more obvious than that.
CDPI Newsletter

Advanced CMOs Shift Focus Away From Martech: Simpler Media Survey

May 25, 2023
The 2023 edition of Gartner’s closely-watched CMO Spend and Strategy Survey hasn’t been released to non-clients, but the press release compares CMOs who increase martech spend to “gamblers looking to write-off their losses with the next bet.”  Ouch.  Simpler Media’s CMO survey isn’t as hostile but does find the most technically advanced organizations are the most concerned about focusing too much on tech and the least concerned about creating robust data strategies, understanding data integration, and using analytics for decisions.  Apparently they feel they’ve mastered this whole technology thing.
CDPI Newsletter

Ethiopia’s JEMLA helps informal retailers access FMCG products

May 25, 2023
Ethiopia’s JEMLA is a B2B e-commerce wholesale platform that is helping informal retailers access a wide variety of fast-moving consumer goods (FMCGs) products. The platform connects dukas, kiosks or souqs with FMCGs, providing them with a dependable and cost-effective supply chain and distribution network customised to their requirements. In addition, the platform provides access to working capital and a range of services to help retailers expand their businesses, including data insights through the use of technology.
CDPI Emerging Markets