CDP Institute

Fifty.io identifies advertising audience segments using advanced contextual analysis.  They recently teamed with Scope3 to let clients measure the carbon impact of their campaigns.  All good and noble, but the International Energy Agency estimates global energy-related CO2 emissions were over 36.8 billion metric tons in 2022  while Scope3 estimates that digital advertising creates 7.2 million metric tons (or maybe 13.9 million, although I couldn’t find the source of that figure).  That’s roughly 0.02% of the whole, which, one might argue, isn’t enough to matter.  

One of web publishers’ worst nightmares is that generative AI will answer search questions without sending users to their websites.  With global anti-trust authorities already watching it closely, Google has been very cautious in how it handles this.  Their latest approach in their experimental generative search engine is to embed clickable links to source materials within the answers.  Seems like a move in the right direction.

Feisty regulators are also on Microsoft’s case.  Responding to EU criticisms, they are now unbundling the Teams collaboration platform from Office 365.  The change only applies in Europe, since US regulators continue to be much more lax.

The American Staffing Association reports that workers are increasingly worried about how automation and AI will affect their employment.  Most notably: 47% think automation could easily replace their job, up from 27% in a 2017 survey.  But they’re evenly split on how automation will affect their career: 27% say it will help and 26% say it will be disruptive.