October, 2023 - CDP Institute - Page 9

Dates : October 2023

Global Payments Oceana introduced a platform that provides a single customer experience incorporating e-commerce, in-person EFTPOS and real-time PayTo capabilities. This will enable customers to view best-in-payment channel options.

CDPI Emerging Markets

South Korea’s KakaoBank is joining Grab, Singtel and Emtek Group to invest in Indonesia’s Superbank by acquiring a 10% stake in the upcoming digital bank through the issuance of new shares. The move comes ahead of Superbank’s planned launch of its app to the public in 2023. Superbank was previously known as Bank Fama International, which was majority owned by Indonesia-listed media and technology conglomerate Elang Mahkota Teknologi, or Emtek Group.

CDPI Emerging Markets

Brands in Singapore are prioritizing customer experiences to drive growth, but are challenged by reduced budgets, according to new research from Adobe. To save on costs, organizations in Singapore are cutting their marketing and customer experience budgets – 28% have already done so and 35% will in the next 12 months.

CDPI Emerging Markets

Serious adoption – as opposed to testing – of generative AI is still relatively rare, but the leaders are showing good results. This according to a Deliotte Digital study, which finds 26% of surveyed marketers are using genAI for content creation, and those early adopters report higher-quality content (60%), higher employee productivity (57%), and more content produced (57%). The average return rate on genAI investment is 12%.

CDPI Newsletter

Brand suitability – a fancy term for making sure your ads don’t run near inappropriate content – is a hot topic among advertisers as objectionable materials become ever-more-common on social media. Zefr, which uses AI to identify unsuitable content, has just announced that its solution will be available to monitor ad placements on Facebook and Instagram Reels. Zefr’s reporting conforms with standards set up by the World Federation of Advertisers’ Global Alliance for Responsible Media (GARM).

CDPI Newsletter

Brand suitability is less of a concern with Connected TV (CTV) ads, since most of the content is provided by networks and streaming providers. But campaign optimization is harder because audience data isn’t easily available. Innovid, which offers a CTV ad platform, has combined its real-time measurement with its ad serving capabilities, enabling marketers to automatically optimize campaigns as they run.

CDPI Newsletter

The (South) Korea Communications Commission has warned Google and Apple that they face up to $50 million in fines for forcing app developers to use specific payment systems. The possible fines of $35.2 million for Google and $15.2 million for Apple are insignificant to both companies, but it’s still a reminder that regulators around the globe are no longer letting Big Tech do as it pleases.

CDPI Newsletter

There’s little surprising in this digital experience (DX) survey from FullStory B2B, but familiar tales can be worth remembering. The main plot points are: consumers are frustrated by poor website performance (72%); DX managers say insights are vital to improving loyalty (84%) and most have a clear DX strategy (73%), yet just 43% have a clear view of customer preferences. The villain is poor data: just 24% have a single source of DX truth.

CDPI Newsletter

Tech marketing agency Alloy tells a similar story: 62% of survey respondents have made business decisions based on marketing performance data in the past year, but 84% say insights are available only to some teams within their organization. While they cite “silos” as the main culprit, they are including organizational as well as technical fragmentation.

CDPI Newsletter

With the clock ticking down to the “later this year” moment when Google flips the switch on Chrome and we all go into cookieless freefall, there are still many questions. Google’s product manager just answered a batch of them at the AdExchanger Programatic IO NYC event.

CDPI Privacy Newsletter

Germany’s antitrust watchdog succeeded in getting Google to agree to changes to give users better choice on how their data is used when it is shared between companies. That means Google will have to get informed and unambiguous consent from users for processing their data.

CDPI Privacy Newsletter

Connecticut passed an amendment to its new Connecticut Data Privacy Act (CDPA), to add obligations and restrictions on how health data is shared that go beyond the US federal Health Insurance Portability and Accountability Act (HIPAA). This includes requiring opt-in consent for many use cases and is similar to new laws enacted in Washington State and Nevada. California's governor has also just signed legislation to protect its citizen reproductive health data.

CDPI Privacy Newsletter