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Nexxen Uses Lumen Attention Measurement to Optimize Digital Ad Campaigns

August 15, 2023
Lumen tracks users’ eyes as they watch ads to understand what drives their interest.  lt would be seriously creepy if they did it in the wild, but the data is collected from panels of people who have opted in and downloaded a browser extension or mobile app.  Lumen has just partnered with Nexxen (formerly Amobee, Tremor Video, Unruly, and Spearad) to enable attention-optimized campaign planning and creative development across CTV, online video, and display ads.
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TikTok to allow EU users to switch off personalization

August 15, 2023
TikTok has retooled to comply with the EU Digital Services Act (DSA), enabling EU users to switch off the personalization algorithm behind its For You videos and Live feeds. Those users who opt out will have access to content but it will not be targeted based on their data. The company is also changing their ad policy for EU users between the ages of 13 and 17 to disallow targeted advertising. Expectations are that this will be in effect before the end-of-August compliance deadline.
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Zoom backpedals on AI data use

August 15, 2023
When Zoom recently tried to quietly change its Terms of Service to allow use of user data to train AI, without allowing consumers an opt-out, there was swift pushback on social media including a post on X (formerly Twitter) that had more than 2 million views. Now, Zoom has retrenched saying it won’t use video call information to train its AI models or that of third parties. Big Tech is under growing pressure over excesses with AI use, including the recent lawsuit against OpenAI, which was accused of training ChatGPT... Read More >
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IT’S THE LAW (08/15/2023)

August 15, 2023
Illinois has just passed The Civil Liability for Doxing Act, which will go into effect in 2024. It protects Illinois citizens and makes it possible to sue for doxxing (also spelled doxing), which is the unauthorized release of personal information to harm, threaten or embarrass someone. Similar laws exist in Maryland, Nevada, Oregon and Washington, and there is an effort underway to try to get a US federal law. The Illinois law is unusual in that it imposes civil liability on perpetrators, adding a layer of financial accountability others don’t... Read More >
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Children’s Privacy: Genealogy data scare in Scotland as information of thousands of adoptees found available on Scottish site

August 15, 2023
The Scotland’s People genealogy website, which is run by the government, made available adoption records including children’s original and new surnames on records going back more than 100 years. The mother of an adoptee who found her child’s information on the site, described it as every adoptive parent’s worst nightmare. The National Records of Scotland (NRS), which runs the website is exploring measures to safeguard the data, and claims there was no security breach.
CDPI Privacy Newsletter

Pay No Attention to That First Party Data: IAS Study on Retail Media

August 14, 2023
Let’s switch to retail media networks.  This Integral Ad Science report does a slick job of leading the reader toward their desired conclusion, which is that contextual ads are the best use for retail media dollars.  That’s not how I’d naturally read the report, which finds that buyers pay the most attention to ads for products that are on sale (51%).  It also makes no mention of leveraging first party data, except to note that advertisers list it as the most important retail media opportunity.
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