News - CDP Institute - Page 283

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This GoodFirms survey focuses on digital transformation projects. It found that 78.6% of executives say they’ve already digitized their business processes and most of the rest are working on it. In an interesting distinction, improved customer experience was the top benefit cited while better marketing ranked last.

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No good salesperson blames the buyer for poor results, but that doesn’t mean buyers aren’t sometimes a problem. In fact, this study from Zip found that 79% of accounting and finance professionals said their company has challenges in its B2B purchasing process. One reason: 48% say their firm requires at least six cross-functional approvals for a new software or vendor purchase.

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Data access vendor Hightouch has released Personalization API, which provides real-time access to cloud databases. Don’t get too excited: the data will only be as current as the underlying data warehouse, which is rarely itself updated in real time. And, as the company notes in a very interesting accompanying blog post, the data is actually loaded into an intermediate “distributed, multi-region data store”, not read from the warehouse directly.

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This IAB report provides an in-depth look at the super-hot topic of Data Clean Rooms. Nearly two-thirds (64%) of respondents said they had one, with privacy and data activation the main applications. The report cautions that clean rooms take a lot of money (average $376,000 per year), staff (49% have six or more dedicated employees) and time (up to two years to deploy). Also stats here on CDP deployment (72%), cost ($437,000 per year) and satisfaction (60%).

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I no longer use Twitter, but apparently it has become the “free-for-all hellscape” that Elon Musk promised to avoid. Advertisers who support this can limit the damage to their brands with new services from Double Verify and Integral Ad Science. Both measure the content that’s adjacent to brand ads, although they’re only reporting after the damage is done.

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Both Microsoft and AWS are to increase investment and data center portfolios in the Telangana region of India. The two cloud companies already have existing facilities and cloud regions in development and/or operation in the region, centered in Hyderabad, and are to significantly increase their investments there.

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TCS Customer Intelligence & Insights (CI&I) for Retail 3.0 has been introduced by Tata Consultancy Services (TCS) to assist retailers in deepening relationships with consumers through hyper-personalized engagement at every step of the customer journey. At key physical and digital touchpoints, the software generates insights, predictions, and recommended actions, resulting in higher returns on marketing investments, higher customer satisfaction, and increased customer lifetime value.

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India’s Data Centre industry is expected to add 681 megawatt of capacity by the end of 2024, doubling capacity to 1,318 MW. The industry will need 7.8 million sq. ft of real estate to achieve the target. Colocation operators are scaling up construction to meet their delivery targets. Some operators are retrofitting existing buildings to reduce the time of delivery.

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Amazon Web Services (AWS), announced the launch of its second AWS infrastructure Region in Australia—the AWS Asia Pacific (Melbourne) Region. According to Amazon, developers, startups, entrepreneurs, and enterprises, as well as government, education, and nonprofit organizations, will have greater choice for running their applications and serving end users from AWS data centers located in Australia. AWS is planning to invest an estimated $4.5 billion (approx. A$6.8 billion) in Australia by 2037 through the AWS Asia Pacific (Melbourne) Region.

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UAE – Emirates has increased its service to two Australian cities Sydney and Melbourne and will also restart services to Christchurch, New Zealand via Sydney, offering a new path for Australians across the trans-Tasman route. From March 26, Melbourne will increase from two to three daily services between Emirates’ Dubai hub via Singapore, with a third direct service to also begin to Sydney from May 1. The service increase follows the airline’s recent announcement around double daily flights to Brisbane, starting from June 1.

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Digital banking across Southeast Asia continued to grow in 2022 and saw the launch of a wide range of innovative new brands, products, and services. In 2023, this growth in digital banking is expected to continue, with greater competition across the industry.

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The Communications and Digital Ministry is expected to introduce and implement 5G by Digital Nasional Berhad (DNB) along with added features by the end of March. DNB is doing its research on all available options to make sure the implementation will achieve over 80 per cent success and that it will be able to be expanded nationwide.

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