CDP Institute

The folks at Interactive Advertising Bureau (IAB) are in a sour mood, judging by this report.  They find that actions from Apple, Firefox, and others have already removed half of the “signal fidelity” once provided by third-party identifiers, with even greater losses on the way.  Yet IAB sees state-level privacy regulation as an even greater threat.  Worse still, companies are doing a poor job in getting ready for the new situation.   Color them glum.

B2B marketers have their own complaints.  Intent data collector Anteriad reports that 61% feel their tech stack is too complex (if we include the 19% who compare their stack to a black hole).  The bright side is that companies with fully integrated data show better business results.  Also noteworthy: 33% have a CDP, comparable to marketing automation (35%), marketing databases (32%) and Data Management Platforms (31%), but still far behind CRM (61%).

The criticism keeps coming. Snap reports that companies are failing to take proper advantage of Augmented Reality (AR), by not recognizing that customers want to use it for practical applications such as shopping, learning, and entertainment.  Meanwhile, IntentHQ says failure to utilize existing data is costing telcos millions of dollars in potential revenue. Is cranky the new black?

Kroger was a pioneer of the retail media industry, which distributes ads through retailers’ own channels such as email and in-store displays.  They’ve just taken a logical next step, using Kroger customer data to target video and CTV ads in channels that Kroger doesn’t own.  Clients buy the ads in the Kroger Private Marketplace, a self-service platform for ad agencies and brands.

I was hoping that Spacee’s HoverTouch Wall was one where people did the hovering, like angels in a Renaissance fresco.  Alas, it’s the image itself that hovers in front of a surface, creating a touch screen without the screen.  That’s still pretty cool and greatly expands the potential inventory for retail media and out-of-home advertisers.