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Prosperia, a startup that seeks to prevent chronic diseases with artificial intelligence, raises US$2M

July 14, 2022
Prosperia, the Mexican startup that offers B2B services for pre-diagnosis through artificial intelligence (AI) to prevent illnesses caused by chronic diseases, raised US$2 million in a seed round. The company has focused on the prevention of blindness, which becomes a consequence of chronic diseases such as diabetes. The healthtech has two products: a risk calculator, which are intelligent questionnaires that patients can fill out online only. The other product is an eye health assessment  analyzed on the platform with Prosperia’s AI algorithms.
CDPI Emerging Markets

Brazilian proptech startup Loft, which was valued at $2.9B last year, lays off 380 employees

July 14, 2022
Loft aims to serve as a “one-stop shop” for Brazilians to help them manage the home buying and selling process. Last year, Loft acquired a Mexico City-based startup, TrueHome, and entered that market in what it described as the “start” of its international expansion. The company had become the real estate e-commerce platform with the highest revenue in emerging markets outside China.
CDPI Emerging Markets

Business Users Create 70% of No-code Marketing Workflows: Workato Report

July 13, 2022
Business users create 70% of all no-code marketing workflows, compared with fewer than half built by business users in other departments, Workato reports.  On the other hand, marketing operations rank just seventh among most commonly automated processes, and sales and marketing departments account for just 13% of automations, well behind finance and accounting (26%), IT (25%) and data ops (15%).  Make of this what you will.
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Marketers Look Past Walled Gardens to Compensate for ID Data Loss: Emodo Survey

July 13, 2022
The top technical challenge facing most marketers today is loss of customer identity information.  Emodo found that more 80% of C-level marketers have seen a decline in campaign effectiveness and audience size as a result of privacy changes.  Two-thirds don’t expect the walled gardens to solve the problem, but many are looking to better creative, new channels, and AI-based solutions for help.
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Advertisers See Opportunity in Better Creative: Ad-Lib Research

July 13, 2022
This Ad-Lib study also finds that marketers hope better creative can overcome privacy constraints.  Scaling up creative capability was the most commonly cited opportunity for improving return on advertising, while greater creative “acumen” came in second.   Opportunity notwithstanding, actual plans for adapting to cookie loss placed leveraging data (52%) and developing alternative ad channels (33%) ahead of generating more relevant creative (32%) or investing more with platforms like Google, Meta, and Amazon (25%).
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Martech Funding Fell in Second Quarter: LUMA Report

July 12, 2022
Martech financing dropped substantially in the second quarter of 2022, according to this LUMA analysis.  The number of merger and acquisition transactions fell slightly compared with the previous quarter (41 vs 45) but deals over $100 million were down 50%.  Stock prices for public martech firms fell 35%, which is even worse than the 22% drop in NASDAQ as a whole. Lots of details and reference data here if you want it.
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