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Consumers Like Personalization But Not With Purchased Data: Twilio Segment Report

June 22, 2022
There’s less surprise in the personalization surveys, which consistently show that consumers want personalized treatment but still care about privacy.   Twililo’s State of Personalization 2022 reports increases 62% of consumers will be less loyal to brands that fail to deliver a personalized experience, up from 45% in 2021.  But 65% worry data is being collected without their permission and just 40% trust brands to use it responsibly.  On the bright side, 63% are okay with personalization so long as it’s based on data a brand has collected rather than purchased.
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More on Personalization from Cheetah Digital, Movable Ink, MoEngage, and OneScreen

June 22, 2022
Cheetah Digital says the most consumers find location-based ads from companies they don’t know to be creepy (67%), beating our ads related to something they said near a smart device (63%). Movable Ink finds 51% of consumers are more likely to trust a brand that sends them personalized communications and over half will provide personal data in exchange. MoEngage reports dynamic personalization and auto-triggered emails greatly out perform non-personalized emails, and gives details by region and industry. OneScreen says 79% of consumers feel personally targeted ads show a brand understands... Read More >
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NewsGuard slams legislation as ‘naïve’

June 21, 2022
The anti-disinformation code to protect against false information has been released by the EU Commission. It is designed to protect against the social media and search engine algorithms that amplify click-bait messaging and proliferate false beliefs. Hopes were high this EU rule would force Facebook, Google, Microsoft and others to rein in the dangerous practice, but NewsGuard, which researches veracity of sites, and other privacy advocates fear that compliance is optional. The concern is many companies can’t be trusted to place the public good over their own profit.  NewsGuard noted that so far Microsoft is the only major player that has committed to the measure.
CDPI Privacy Newsletter

IT’S THE LAW (06/21/2022)

June 21, 2022
Canada’s government introduced the Digital Charter Implementation Act, a multipronged law intended to give individuals more control over how data is used, provide strict rules on use of AI, and boost enforcement of violations. Critics note it doesn’t limit user data collection, other than for minors. The law would, however, provide Canada’s Privacy Commissioner with broader powers to stop a company’s data collecting, and issue large fines for non-compliance, so hopefully it can be strengthened on its way to passage.
CDPI Privacy Newsletter

Apple under investigation in Germany for privacy setting that may favor Apple over others

June 21, 2022
Apple, which has been held up as a company leading the way in privacy transparency, is being questioned again about whether its efforts also rig the system in its own favor by limiting information access to outside developers. In this case, Germany’s competition regulator, Bundeskartellamt, is looking into whether a recently added privacy setting that requires developers to get user consent to access “Identifier for Advertisers” on an app-by-app basis gives Apple unfair advantage, since it can access information directly as first-party data.
CDPI Privacy Newsletter

Children’s Privacy: Momentum building in US for more kids’ privacy protection and to curtail hooking them on apps

June 21, 2022
The California Age-Appropriate Design Code bill, modeled on the UK’s AADC, and the state’s Social Media Duty Not to Addict Act passed the State House unanimously and are headed to the State Senate. On the federal level, The Kids Online Safety Act (KOSA), which would require companies to create tools for parents to monitor or curtail screen time, and two more bills, the Children and Teens’ Online Privacy Protection Act and the Protecting the Information of our Vulnerable Children and Youth Act look to broaden protections covered by COPPA.  While... Read More >
CDPI Privacy Newsletter