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Adobe Expands Mobile Personalization Using Real-Time Profiles

February 10, 2022
Adobe announced a bundle of new mobile personalization capabilities in its Journey Optimizer orchestration application, including several powered by real-time-updated profiles in the Adobe CDP.  New options include location-aware triggers such as messages sent when a customer enters a store, personalized text messages within a campaign, and in-app messages based on customer profiles, location, and app usage history.
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IDG Extends Its B2B Data and Martech with Selling Simplified Acquisition

February 10, 2022
IDG Communications has continued its push into martech with the purchase of Selling Simplified, a “marketing as a service” platform that tracks intent signals across 160 million B2B records to identify high-value contacts for sales outreach and lead nurture campaigns.  IDG bought ABM platform Triblio in 2020 and B2B data companies LeadSift and KickFire in 2021.  The LeadSift and KickFire deals came after IDG itself was purchased by private equity investors Blackstone.
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LinkedIn sues Singapore-based firm for unauthorised data scraping

February 10, 2022
LinkedIn has filed a lawsuit against Mantheos, a Singapore-based data solutions provider, and its founders for “unauthorised scraping of millions of LinkedIn member profiles”. LinkedIn said in a statement that Mantheos “fraudulently obtained” LinkedIn Sales Navigator subscriptions by using a network of hundreds of fake LinkedIn member accounts and virtual debit cards under fake names. The company then used the subscriptions to scrape member profile information that should only be available for viewing on LinkedIn in the logged-in environment by other real, logged-in LinkedIn members.
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