News - CDP Institute - Page 479

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Singapore’s Mediacorp has joined forces with analytics firm Brand Metrics to offer its clients brand uplift studies about their advertising campaigns.

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CDP vendor mParticle has raised a $150 million Series E, more than doubled its total funding to $272 million. They’ll use the money for R&D and global expansion. As one does.

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ZoomInfo has its own plans for world domination: they’ve just launched Data Passport Europe and Data Passport Global, expanding the reach of their B2B data sets beyond North America. European privacy rules about business data are a bit looser than rules for consumer data, and the company lists an armful of certifications to prove its data is more compliant than a lion-tamer’s puppy.

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BritePool, which does cookie-free ad targeting based on logged-in website visitors, has merged with BIGtoken, which pays consumers to complete surveys, polls, and other interactions on a mobile app. The combined firm will use BigToken’s detailed consumer profiles as the basis for lookalike models that select audiences from the much larger BritePool identity universe. It might not work but sure sounds clever.

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Unlike most B2C CDP vendors, Zeta maintains its own consumer database and identity graph. They just expanded that side of their operation by purchasing Apptness, a digital survey platform that publishes install on their websites to both improve engagement and to capture intent signals. Zeta doesn’t call this “zero party data”, but others might.

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As obsessions go, being fascinated by the rise of retailer-owned media channels is pretty harmless, I guess. So it’s probably okay for me to share that Brandcrush recently launched a marketplace to make it easier for retailers to sell ad space across in-store, in-package, and digital interactions. They say clients can set up their ad sales business in as little as 48 hours, which is great news if you think consumers should see more ads as quickly as possible.

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Inmar also offers tools for retail media networks, along with a bucket of other tech for retail marketing, logistics, payments, and pharmacy management. They just expanded their offering by acquiring Aki Technologies, which targets personalized mobile ads at consumers based on time of day, location, content consumption, and other in-the-moment signals. It’s their fifth acquisition in the past two years, although they don’t seem to own a CDP.

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The initiative is intended to safeguard individual rights, particularly in the face of government requests for data that can come without customer knowledge. The principles specify that governments should engage customers first, address conflicts of law and support cross-border data flow; customers have right to notification, and cloud providers have the right to protect customer interests.

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Members of the Global Encryption Coalition were among a large group that sent an Open Letter to Belgian Ministers requesting the maintain privacy protection for citizens against “back-door-access” to end-to-end encrypted data. The concern is that by allowing 3rd party access to law enforcement to access data of specific users, they would have access to the full data set weakening the system.

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Hong Kong’s new law against doxxing (allowing public release of information identifying an individual) has raised concern from diverse groups. Human rights advocates fear it can be used to crack down on dissent and tech companies worry it may hinder business operations. The Personal Data (Privacy) Ordinance amendment bill gives Hong Kong’s privacy commissioner very broad powers and extra-territorial scope, including the ability to force internet providers to cease operations and it comes with as high penalty as a HK$1 million fine and five years in jail.

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Cyberattacks have been rising this year, and a new Arctic Wolf survey of more than 1,400 IT leaders at enterprise organizations reveals just how much. Thirty-two percent of organizations experienced a breach that exceeded six figures; 61% of business owners admitted to concealing a breach; and 74% of executives believe their security teams lack capacity and expertise needed.

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Recommendation engine GetApp’s Data Security Report found that across US industries, phishing emails tripled in the last 2 years, ransomware attacks increased 25% since last year, and that rampant reuse of passwords is strongly associated with higher incidences of security breaches.

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