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The new workflow solution enables users to encrypt data before it leaves the browser and then the system matches results with Infutor’s own information.

CDPI Privacy Newsletter

Usermind is an experience orchestration platform that also qualifies as a CDP. They were just bought by Qualtrics, which captures and responds to feedback from customers, prospects, and employees. It’s the first CDP acquisition since April, if you’ve lost track.

CDPI Newsletter

Content recommendation vendor Taboola has purchased ecommerce product recommendation vendor Connexity (formerly Shopzilla) for around $800 million. Both firms embed their suggestions in publisher websites. You may recall that Taboola went public via a SPAC a few weeks ago.

CDPI Newsletter

Maybe you’re rather make your own ecommerce product recommendations. Personalization engine Qubit is on the case, with a new system that bases its recommendations on “deep learning”, which they assure us is much, much better than mere “machine learning”. No word on whether there’s a dial that goes to 11.

CDPI Newsletter

Here’s a sign of the times: Salesforce has confirmed it is no longer selling its Audience Studio DMP, which started as its $700 million Krux acquisition in 2016. Current users will be supported but the company expects third-party audiences to be loaded into its CDP in the future, and first-party audiences to be pushed to Facebook, Google, Amazon and other closed ad platforms via Advertising Studio.

CDPI Newsletter

How often do you find yourself saying, I wish I had more apps to talk to? Apparently, often enough that the folks at Native Voice have just raised $14 million for an app that listens for you to call other apps, and wakes them when summoned. It’s a dream come true, if your dream happens to be The Brave Little Toaster.

CDPI Newsletter

Privacy-focused browser Brave has also been listening to consumers, with their permission of course. They found that 70% of survey respondents find it creepy when they see online ads related to previous Web searches, and 81% would reward brands that gave them more control over how many ads they see. Brave also ran a test that found ads served in an opt-in environment had a positive impact, but I didn’t see results compared with ads in a conventional environment.

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Tail Target is a data management platform (DMP) and also Customer Data Platform (CDP) that helps businesses get to know their target audiences in real time. It analyzes anonymous browsing behavior of internet users and provides brands with information related to consumers’ needs. The platform collects and organizes massive user-generated data to provide better audience analysis, datainsights, and ad targeting multichannel activation to improve the results of companies’ marketing strategies. Tail Target was launched in 2012 and is operated from Sao Paulo, Brazil.

CDPI Emerging Markets

Prometeo, an Open Banking API platform in Latin America, has announced the launch of Spark, a free program for startups, fintech companies, and small businesses that provides access to its infrastructure of banking connections with APIs in a region that has been historically underserved financially.

CDPI Emerging Markets

The DIF5 Strategy will also be focusing on five key emerging technologies to drive innovation and ensure Malaysia will be at the forefront of the rapid evolution of digital technologies and development of a future-ready digital economy.

CDPI Emerging Markets

Sephoras’ e-commerce stream in Southeast Asia saw a definite growth last year that would have otherwise taken the brand a few years to get to. With this shift in consumer behaviour, Sephora also adapted to become more empathetic while interacting with consumers instead of being “super pushy” in its sales.

CDPI Emerging Markets

Alibaba and Tencent are looking at how they can integrate their walled gardens to ensure consumers can use services from both platforms at the same time. This comes as China continues its push to rein in domestic big tech. The integration could see Tencent’s super app WeChat payment function made available on Alibaba’s Taobao and Tmall marketplace, while Alibaba could host e-commerce listings on WeChat’s mini programs.

CDPI Emerging Markets