CDP Institute

Next, news that oddly-named Ayuda[x] is testing an AI-driven ad server for digital billboards, in-store displays, and such. The system monitors mobile device signals to measure in-store foot traffic, correlates the traffic with ad messages, and adjusts the messages to improve results. Cool but it’s still not targeted at specific individuals, Minority Report-style.

And, since the real world just isn’t big enough for all the messages marketers need to send, start-up ADVR has launched a “discovery marketing engine for virtual and augmented reality applications”.

B2B data and predictive analytics vendor Radius now gives clients unlimited, no-extra-charge use of its business company and contact data. Radius leverages a “network of record” built by compiling information from public, commercial, and client sources. Data is refreshed continuously so changes from any source are quickly reflected. Client-provided data is used only to verify information from other sources, so data unique to one client is not shared with others. Packages start around $50,000 per year depending on the services.

Customer identity specialist Signal has launched a system that spans online and offline channels.

Content recommendation vendor Taboola announced a partnership with LiveIntent, which embeds advertising within email newsletters. The alliance will allow more personalized selection of the content that LiveIntent delivers to each user. LiveIntent relies on users to log in to identify themselves. It serves 160 million unique people each month in three billion email newsletters from 1,600 U.S. publishers.

We reported a survey yesterday that found Software as a Service accounted for just 15% of application deployments, while other cloud environments accounted for 48%.

Back on the more familiar turf of marketing systems, a study from the CMO Council and Redpoint Global found that just 7% of companies can always deliver real-time data-driven experiences across all digital and physical touchpoints.

We’ve now looked at things from IT and marketer perspectives, so let’s finish with the customer herself.

We’re all familiar with Gartner’s 2011 prediction http://ism7505.business.wayne.edu/Week1/doc/january_3_cmoasbuyingcenter_lmclellan.pdf that CMOs will spend more on IT than CIOs by 2017.

Software as a Service (SaaS) is one reason that marketers can buy technology for themselves.

A survey by Salesforce.com also placed cloud migration at the top of IT managers’ priority list, while SaaS ranked seventh. The managers’ biggest pain points were internal: budget (43%), security (40%), and keeping skills up to date (33%). Organizational alignment ranked sixth (26%) and connected customer experience placed tenth (24%). The group has its hands full: 37% were integrating more than 25 systems and 73% were integrating more than ten. Bear that in mind next time you ask IT for help.

Let’s talk today about analytics. We’ll start with an announcement from digital solution provider Anexinet, which has expanded its ListenLogic social media analytics solution to include unstructured data from call center recordings, email, chat, text, CRM, and other channels. The system looks for patterns that can be used to guide customer interactions and predict future behavior.