CDP Institute

With a blatant disregard for user preferences, TikTok plans to simply change user settings to allow third-party advertisers to  provide personalized ads based on what users watch on TikTok’s platform. EU citizens will have the option to switch back to general ads if they want due to GDPR regulation, but outside the EU personalized ads will be the only choice.

Socure raises $100M to expand identity verification to more verticals With the U.S. digital identity market projected to exceed $30B by 2023, Socure has grown its customer base 85% year over year. Now, adding $100M in Series D funding puts it at a $1.3B valuation.

France’s competition authority rejected calls by IAB France and other ad groups to forestall Apple – but the regulator there still plans to monitor the situation to ensure Apple doesn’t take unfair market advantage.

The beach provided access to 150,000 surveillance cameras at hospitals, police department and schools, and exposed other footage, including from Tesla and Cloudflare.

A December 2020 survey of nearly 9,000 consumers showed 47% of U.S. consumers had experienced financial identity theft — up 42% from 2019. The report issued by the Aite Group found consequences for financial institutions can be severe, including that 12-13% of consumers who experienced fraud are unlikely to do future business with them.

A U.S. Congresswoman proposed a national consumer privacy bill in the U.S. House of Representatives. Saying, it is "better to have a federal law than a patchwork of state laws," Democrat Suzan DelBene introduced The Information Transparency and Personal Data Control Act which would require businesses to get consent before sharing sensitive information, let users opt-out of collection of nonsensitive data, oblige businesses to explain how data is being used, and expand the Federal Trade Commission's authority to enforce the law.  It would override stronger state legislation and doesn't allow consumers to sue for violations -- two features the ad industry likes and privacy advocates do not.

T-Mobile to begin ad targeting in April T-Mobile will begin using its customer data for ad targeting, unless (as we’ve done here) individuals change settings to opt-out. This is the opposite of what Apple, Google and others are doing and is even more intrusive than what Verizon (T-Mobile’s parent company) does.

The company, which has enjoyed four-fold growth during the pandemic, can rest easy following a California judge’s ruling that violating user privacy rights by sharing personal information with Facebook, Google and LinkedIn — and letting malevolent intruders join meetings (called Zoombombing) — is “mostly” immune under Section 230 of U.S. law.

TrustArc’s PrivacyCentral tool maps your compliance against global privacy laws With privacy regulations changing almost daily, knowing which laws apply to your company is crucial.  TrustArc has designed a new tool to deliver contextual, real-time insights to privacy teams. PrivacyCentral identifies which regulations are likely to apply to data held, and prioritize laws according to timelines, owners and KPIs.

Oklahoma’s House of Representatives has passed a data privacy bill in an 85-11 vote. The legislation, which now moves to the state Senate, overcame industry opposition and adds pressure on the federal government to enact privacy legislation as Oklahoma joins California, Virginia, New York, Washington and other states. The four pillars of the new legislation are: right to know, right to delete, right to opt-out of collection, and an opt-in requirement beginning in 2023.  Private right of action didn't make it through committee.

Google’s plan to block use of third-party cookies in Chrome has alarmed advertisers and web publishers. Some are exploring workarounds via alternative tracking technologies such as CNAME.  Researchers believe these could put user data, credit card information and authentication credentials at risk.

LiveIntent NonID integrates with MediaMath With an integration that works across devices, LiveIntent’s new NonID platform will help brands cope with the approaching reality of losing access to 3rd party cookies. It uses a hashed email address to connect and make actionable the first party data of publishers and marketers.