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Archive for April, 2021

Dates : April 2021

Study finds U.S. consumers ready to pay for privacy

April 13, 2021
Conventional wisdom says Americans won’t pay for privacy, but this research study used conjoint analysis to show that half would pay at least $8 per month for social media product that didn’t keep or sell their data. Half would also pay $30 extra for a smartphone that was similarly private. On the other hand, about 40% wouldn’t pay anything extra. The study was conducted, apparently just for fun, by Ajit Ghuman, who runs product marketing at a retail customer engagement platform.
CDPI Privacy Newsletter

New “Check in Scotland” COVID19 app raises privacy concerns

April 13, 2021
The Scottish government has introduced a new check-in app to collect details of people as they visit businesses and other venues, including pubs, restaurants, hair salons and houses of worship. By law, the government specifies that this data must be kept for 21 days, and then must be destroyed or deleted. This is designed to work in concert with the country's health service's "NHS Scotland Test and Protect" initiative to test, trace and isolate from people who have the virus. The concern is that the new check in data will capture intrusive data about individual habits and locations that will be stored in a centralized database.
CDPI Privacy Newsletter

NielsenIQ Offers Omnishopper for Omnichannel Omnimeasurement

April 12, 2021
Consumer panels offer coverage that identifiers like Unified ID cannot. That’s what NielsenIQ is offering in its new Omnishopper solution, which the company says offers “omni measurement” to understand consumers’ online and offline “omni-experience” across the “omnichannel” landscape. You won’t be surprised that the company’s goal is to be the “omni authority”. If you think NielsenIQ is part of global measurement company Nielsen Holdings, you’re forgotten that Nielsen sold the business to private equity company Advent International last November, in a deal that just closed last month. If you didn’t... Read More >
CDPI Newsletter

The Trade Desk and Publicis Epsilon Link Cookieless Customer IDs

April 12, 2021
Publicis and The Trade Desk have agreed to connect Publicis-owned Epsilon’s CORE ID customer identity platform with The Trade Desk-run Unified ID.  The deal will improve ad targeting by giving The Trade Desk clients access to the 250 million cross-device “consumer identities” in 125 million U.S. households that Epsilon collects from publishers and transactions.  The Trade Desk will be the exclusive DSP for CORE ID.
CDPI Newsletter