July, 2021 - CDP Institute - Page 5

Dates : July 2021

Sephoras’ e-commerce stream in Southeast Asia saw a definite growth last year that would have otherwise taken the brand a few years to get to. With this shift in consumer behaviour, Sephora also adapted to become more empathetic while interacting with consumers instead of being “super pushy” in its sales.

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Alibaba and Tencent are looking at how they can integrate their walled gardens to ensure consumers can use services from both platforms at the same time. This comes as China continues its push to rein in domestic big tech. The integration could see Tencent’s super app WeChat payment function made available on Alibaba’s Taobao and Tmall marketplace, while Alibaba could host e-commerce listings on WeChat’s mini programs.

CDPI Emerging Markets

Global advertising company Publicis Groupe is on the acquisition trail, picking up Australian-based software as a service platform CitrusAd which helps retailers sell digital advertising to brands.

CDPI Emerging Markets

As the amount of digital data in the world continues to grow exponentially, extracting meaning from it is becoming an increasingly challenging task, says Peter O’Connor, Vice President – Sales, Asia Pacific, Snowflake.

CDPI Emerging Markets

Jacqui Visch is PWC’s new chief digital and information officer, who discusses her new role and remit at the firm, what the next transformation “horizon” looks like, and opportunities to leverage the global PwC ‘network’ to drive change in the local operations.

CDPI Emerging Markets

10 Viacom CBS has joined forces with LiveRamp to allow advertisers to connect first-party data with the media company’s audiences and improve insights when executing and reporting on BVOD and digital campaigns.

CDPI Emerging Markets

Canadian-based NCRi, the Customer Experience Management (CXM) services Provider and Global Contact Center Operator, has acquired Ascentia Services, LLC, based in Dubai, UAE, and will be merging its contact center operations in Dubai, UAE; Delhi, India; Pune, India; and Manama, Bahrain, which will now operate under the brand name NCRi Ascentia.

CDPI Emerging Markets

SK Narvar promoted, FuelBuddy, the first company to start fuel delivery services in India and a market leader in technology and market share, announced that it has started to providing doorstep fuel delivery services in the United Arab Emirates and the Kingdom of Saudi Arabia.

CDPI Emerging Markets

PushAlphabet Inc’s Google is ramping up cloud infrastructure in India with a second cluster of data centres in and around capital New Delhi to meet increasing customer demands in a key growth market, senior company executives said. The new infrastructure will help provide solutions for problems such as disaster recovery within India and ensure low latency for many state-run enterprises in and around New Delhi.

CDPI Emerging Markets

AIfluence is a two-year-old startup with an AI-driven influencer marketing approach to measuring the ROI of influencer marketing campaigns, a challenge faced by Brand teams globally. Today, the company is announcing that it has raised $1 million in seed investment led by Dubai-based EQ2 Ventures. Other investors include Antler East Africa, Oui Capital, ArabyAds and an unnamed European family office.

CDPI Emerging Markets

Mobile operator Orange Mali has announced the launch of a 5G pilot in Bamako, the country’s capital. Seven months after testing the technology in Senegal, Orange is now testing 5G in Mali and invites customers to be among the first to try out the new network.

CDPI Emerging Markets

I could fill this whole issue with news about Out of Home (OOH) advertising, but won’t. (You’re welcome.) However, I will report that OOH supply side platform Place Exchange has just left its home at OOH publisher Intersection, packing its bindle with $20 million in venture funding. I’ll also sneak in that CUENDE is launching its satellite-image-based traffic measurement system in the U.S., and that Comscore has just signed the GSTV (Gas Station TV) fuel pump network for its own place-based audience measurement product.

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