Archive for January, 2022

Dates : January 2022

Precise TV Offers Contextual Targeting for Connected TV

January 26, 2022
When all the cookie dust has settled, contextual targeting may be the only way to reach mass audiences.  So let’s note that Precise TV, a “kid-safe contextual advertising platform for YouTube”, has extended its reach to connected TV through a deal with video content classification vendor IRIS.TV.  Back in the day, all TV ad buys were fundamentally contextual, but that was when media buyers chose from, like, five channels.
CDPI Newsletter

Industry Slams Anti-Surveillance Ad Act

January 25, 2022
CDP Daily deals in just the facts, ma’am, so we weren’t going to write about the sure-to-be-changed Banning Surveillance Advertising Act introduced in Congress last week.  But the industry opposition has been so overwrought – 17 Million Jobs at Risk! The Internet Will Die! – that we feel a need to inject some reality. The clearest analysis I could find says the law allows targeting based on first party data but not third party data. What’s not clear whether publishers could use their own (first party) data to target ads... Read More >
CDPI Newsletter

District of Columbia & 3 US states sue Google over location tracking

January 25, 2022
A lawsuit filed by state attorneys general in Texas, Indiana, Washington State, and the District of Columbia claims Google “systematically” deceived consumers about how their locations are tracked and used. In fact, consumers can’t opt out of having their location tracked – and don’t realize how knowing their location at all times is a massive source of income for Google’s digital ad business which last year alone netted the company $150 billion.
CDPI Privacy Newsletter

Three-Quarters of Companies See AI/ML As Important Revenue Drivers: SambaNova Report

January 24, 2022
Do you miss those innocent days when every product announcement breathlessly reported the new system or feature was “AI-based”? If so, here’s a whiff of remembrance from AI infrastructure provider SambaNova Systems, who found that 78% of large companies rate AI and Machine Learning as important revenue drivers. Yet even they have a curiously mixed attitude, citing (in their press release) a NewVantage Partners study that found only a quarter of top companies have scaled AI/ML across their organization.
CDPI Newsletter