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Archive for January, 2022

Dates : January 2022

Event Attendees Want More Remote Options: Emerald Study

January 31, 2022
Digital events are here to stay, Dear Reader. B2B event producer Emerald found in-person events will increase in 2022 but not reach the 2019 level.   Livestreams, online access to sessions, and even live chats with vendors top the most-wanted features list; podcasts and resource libraries are at the bottom.  In other words, people want more interaction without leaving their desk, couch, beach chair, or whatever.
CDPI Newsletter

Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022
Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.
CDPI Newsletter

Inside Latin America’s creator economy: Rich in influence, poor in cash

January 27, 2022
There’s an open opportunity to build dedicated creator tools. Hundreds of creators we surveyed last year cited difficulty in the production and administrative demands of content creation. Pricing and contracting are also major friction points, alongside tech platforms’ shifting rules and algorithms. In some ways, the rapid growth of Latin America’s large creator base is also its challenge: everyone wants to be an influencer. In part, this gold-rush phenomenon has caused a fragmentation of revenues, shrinking paychecks for any single creator.
CDPI Emerging Markets

Payments orchestration smooths LatAm’s path to digital commerce hub

January 27, 2022
Latin America is renowned for romance, and that embraces the world of finance, too. As some see it, 2022 is lining up as a year of greater digital payments passion for this fascinating region. Payments orchestration platforms facilitate this blossoming digital democratization of finance by optimizing around business drivers, ensuring payments success rates, strengthening partnerships and chipping away at regional issues, like providing digital front doors for large unbanked populations.
CDPI Emerging Markets

Brazilian fintech Creditas lands $4.8B valuation and Fidelity as an investor after revenue jumps in 2021

January 27, 2022
Creditas es a fintech providing financial solutions to our marketplace customers, launching new products, extending our geographic reach. Fidelity Management & Research LLC led Creditas’s latest investment, which also included participation from other new investors Spanish fintech fund Actyus and Greentrail Capital. Existing backers also put money in the Series F round, including QED Investors, VEF, SoftBank Vision Fund 1, SoftBank Latin America Fund, Kaszek Ventures, Lightock, Headline, Wellington Management and Advent International, via affiliate Sunley House Capital.
CDPI Emerging Markets