CDP Institute

Mobile ads aren’t much impacted by the loss of third-party cookies, but Apple’s post-iOS 14.5 restrictions on its IDFA device ID has a similar effect.  Attribution company Singular reports the Apple changes hurt ROI for social networks and boosted results for intent-based networks.  It may not be entirely coincidental that the Apple’s own Search Ads Network was among the big winners.

Product-led marketing – where sales are generated primarily by free trials – is one of the ways that some marketers can redirect budgets which would otherwise have gone to cookie-targeted web ads.  Endgame supports this by collecting data from all company systems and using it to decide which accounts need attention.  Yes, there’s a CDP vibe to that, although they don’t mention the term.  They did mention their $30 million Series B.

TVSquared is Now Part of Innovid! squeals the headline on this announcement, complete with a perky exclamation mark.  If your life revolves around TV measurement, you’ll be excited too.  If not, well, there’s always tomorrow.

Am I the only one who expected this story to be about sharks?  Snide jokes about moneylending aside, it’s actually about Cross River Bank and PayTile collaborating to let people pay each other without cash or sharing personal information.  They can even deposit money in a location to be picked up later.  The possibilities are only limited by your imagination, which, depending on how creative you are, may or may not be helpful.

Have you ever wondered whether low code software tools help developers work faster?  Have you also wondered who’s buried in Grant’s Tomb?  I can’t help with that second question but digital transformation consultants Intellectsoft are here with news that 80% of survey responders think low code can free up developers’ time and 72% of say they can build apps twice as fast with low code as with traditional development.  That’s one mystery solved.