February, 2022 - CDP Institute

Dates : February 2022

Adobe Advertising Cloud has added LiveRamp’s RampID, which links online devices owned by the same person. That lets advertisers do fun things like frequency capping and audience-based targeting across desktop, mobile, Connected TV and more. Without cookies, of course.

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Google is rolling out Enhanced Conversions, which helps advertisers to connect ads to purchases without cookies. It relies on the advertiser capturing a customer identifier, like an email address, when the ad is served and again when the customer makes a purchase, and sharing hashed versions of both with Google. The target market is apparently companies that can’t bring the two bits of information together by themselves.

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Remember Zendesk’s crazily-priced deal to buy Momentive, which owns SurveyMonkey? Well, you can drop it down the memory hole: Zendesk’s stockholders rejected the $4.1 billion all-stock agreement in a vote announced last week. That sound you hear is a bursting bubble.

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Just in time for the weekend, Twilio Segment has published the latest edition of its CDP Report, which offers an API-view of its 25,000+ clients’ activities. Most intriguing news is the median number of apps per client fell by 9%, suggesting companies are consolidating their tech stacks. Snowflake and Google BigQuery were the fastest growing apps, and advertising is now used by 53# of their customers.

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In case you’re a fast reader, Blueshift also has a survey to snuggle with. It’s focused on showing that dynamic, personalized, cross-channel marketing campaigns get better results, and proves it at least five different ways.

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And here’s some actual news: risk analytics vendor Verisk has purchased Infutor, which provides identity resolution and customer intelligence data. Verisk plans to combine Infutor with Jornaya, which offers somewhat similar services but to different industries.

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E-commerce experience cloud vendor Bloomreach has raised a $175 million Series F. The deal brings total funding to $422 million and values Bloomreach at $2.2 billion. Originally a content recommendation engine, Bloomreach has expanded into content management and bought the Exponea CDP a little over one year ago.

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Email marketing platform Litmus didn’t start out in content recommendation, but they bought in with their acquisition of Kickdynamic last November. They just integrated the Kickdynamic technology into their core email tools. What caught my attention is the recommendations are based on a CDP-ish collection of data from company systems including “CRM, product feeds and more.”

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Do you often say to yourself, Gosh, it’s hard to buy things online? Me neither. But the folks at shopping site PureWow are on the case anyway, saving you from the drudgery of shopping carts and Buy Now buttons with “wowtext”, which lets you respond to an offer by texting back one number, showing how many you’d like to buy. I feel less tired just thinking about it.

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The South African global chat commerce leader – Clickatell, which helps businesses to connect, interact and transact with consumers anytime, anywhere, in chat has secured a $91 million Series C round of funding in a new finance round led by Arrowroot Capital, with Kennedy Lewis Investment Management, Endeavor Global and Harvest participating. They will leverage this Series C round of funding in accelerating their product development and expanding their footprint in the United States.

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Africa’s leading Data and Marketing Technology company, Terragon has launched its much-awaited marketing technology platform– TerragonPrime. The platform, which is still in its beta phase, is a realization of a long-time quest and in-house development effort to help Small and medium-sized businesses improve their advertising campaign performance by 50% and acquire customers cost-effectively by leveraging the power of data.

CDPI Emerging Markets

Launched in 2017, Ziada is a mobile application that helps service providers in the informal sector find more jobs and grow their businesses by linking them with clients who are actively seeking trusted services, as well as providing business advisory and access to tool/equipment rental.

CDPI Emerging Markets