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Archive for March, 2022

Dates : March 2022

HBO accused in class action of violating federal law for sharing viewing history with Facebook

March 15, 2022
The Video Privacy Protection Act (VPPA), passed in 1988 to protect personal data of Blockbuster and VHS rental customers, has recently been used in suits against streaming services including Hulu, AMC and ESPN. Now, a federal class action suit out of New York accuses HBO of violating the VPPA because it shares customer lists with Facebook, which can subsequently use the HBO data and Facebook’s profile data to ascertain customer viewing habits.
CDPI Privacy Newsletter

SPECIAL EDITION: UKRAINE

March 15, 2022
The rapidly evolving war between Russia and Ukraine has moved us into uncharted digital waters with complicated alliances and offensive and defensive actions being taken on both sides. Risks are exacerbated by many factors, including that governments, businesses, cybergroups and individuals are quickly taking sides, bring their own agenda and tactics, and most critically, that there’s no clear oversight or way to assess what the consequences may be.
CDPI Privacy Newsletter

Impact of CCPA year over year finds dramatic increase in cost as consumers act on privacy rights

March 15, 2022
A new trends report from privacy company DataGrail shows how much impact the California Consumer Privacy Act (CCPA) has had in just one year, including in other states. Consumers are exercising their CCPA Data Subject Rights (DSR) to access their data, delete their data, and stop the sale of their information to third-parties. As a result, costs are rising for business in staffing and processing to keep up.
CDPI Privacy Newsletter

New report calls out need for adopting a new security paradigm encompassing XIoT

March 15, 2022
The acceleration of digital due to COVID-19 has taken many forms, and a major area of cyber concern is the intricate interconnection of traditional Internet Cloud data with many new “Smart” devices, grids, operations and overall systems. This includes input from many sectors – healthcare, industry, food & other supply chains, and many forms of infrastructure. Holistically, they are referred to as the Extended IoT (XIoT). A report from industrial cybersecurity firm, Claroty, looks at the rapidly evolving situation, key vulnerabilities, and why hackers’ ability to bypass the need for user action has opened the door for unauthenticated attackers to gain a network foothold and then move laterally—and quietly through a network to launch ransomware or perform other harms.
CDPI Privacy Newsletter

iSpot Buys Tunity for Out-of-Home TV Measurement

March 14, 2022
First-party data is the new whatever-commodity-you-think-is-most-precious (personally, I go with Fritos).  So the lust to assemble more of it drives many industry deals.  For example, TV measurement vendor iSpot recently bought Tunity, an app that lets users listen to TV audio  in public places like bars, if you remember what those are.  There’s some advertising revenue to be gained but the real value is tracking out-of-home TV viewing.
CDPI Newsletter

Half of Marketers Say Their CRM Can’t Meet Their Needs

March 11, 2022
I have a bunch of acquisition stories today that I doubt you’ll find very interesting, Dear Reader.  So I’ll start instead with this survey from SugarCRM, which found that 55% of marketers say their current CRM can’t be customized to meet their needs.  Even more (75%) say they need a consolidated view of customer information and 81% think customers leave due to a lack of communication and relevant, personalized messaging.
CDPI Newsletter