News

Archive for May, 2022

Dates : May 2022

Mental health & prayer apps prey on users; Mozilla calls them “exceptionally creepy”

May 10, 2022
While one would hope apps you share your most intimate thoughts with would respect user privacy, Mozilla’s survey of 32 popular mental health and prayer apps found exactly the opposite. In fact, 28 earned a spot Mozilla’s “Privacy Not Included” guide. These apps track, share and capitalize on users’ most intimate thoughts, harvest vast amounts of data, have dismal security, and then sell mass quantities of data to Facebook and other 3rd-party platforms. In fact, according to one of the study’s co-authors, companies are investing hundreds of millions of dollars... Read More >
CDPI Privacy Newsletter

CCPA lawsuits up 60% since 2020

May 10, 2022
The California Consumer Privacy Act (CCPA), which went into effect in 2020, is proving popular with consumers from in- and out-of-state who are exercising rights granted by the law for private right of action. In 2021, there were 145 CCPA cases, a 60% jump from the 91 filed the first year, according to a second year report by the Akin Gump Group. The new report also calls out information on how CCPA harmonizes with pre-existing US health laws, including the Health Insurance Portability and Accountability Act (HIPAA) and Health Information... Read More >
CDPI Privacy Newsletter

Microsoft, Apple, and Google Support Password-Free Sign-in

May 6, 2022
Yesterday was both Cinco de Mayo and World Password Day, which probably means a lot of passwords are now set to Taco. Microsoft, Apple, and Google marked the day ironically, by announcing joint plans to support the password-free sign-in standard created by the FIDO Alliance and World Wide Web Consortium. Security experts have come to regard passwords as inherently insecure, preferring hardware- or biometric-based alternatives.
CDPI Newsletter

Publicis Groupe Buys Ecommerce Analytics Platform Profitero for €200 Million

May 6, 2022
The folks at agency holding company Publicis Groupe no doubt care about security, but their latest acquisition is ecommerce analytics software company Profitero. It’s unusual for an ad agency to own straight-up commercial software, but Publicis must have decided that Profitero’s predictive analytics for product, content, search, pricing, and other decisions is worth the reported €200 million ($210 million) price.
CDPI Newsletter

40% of Media Investments Are Ineffective: Measurement Analysis

May 5, 2022
For one brief, if delusional, moment, marketers thought adtech had made accurate performance measurement a reality.  Loss of third-party cookies and device IDs shattered the illusion.  The gold-standard alternative has always been controlled experiments to measure incremental results, but that’s been too hard to execute.  Measured just raised $21 million to make it easier.  On average, they find 40% of media investments are ineffective.
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