May, 2022 - CDP Institute - Page 8

Dates : May 2022

We haven’t written much here about the growth of TikTok as an advertising channel, but it’s a big story. One subplot has been more TikTok tools for advertisers. The latest twist is integration with Foursquare Attribution, which will enable marketers to measure the impact of TikTok ads on retail foot traffic.

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CDP mParticle is expanding its journey management capabilities with a new multi-step, multi-branch, cross-channel journey builder. New features include journey analytics to uncover optimal journeys, testing within campaign flows, and continuous synching of audiences with delivery tools across advertising, email, messaging and other channels.

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Nigerian startup Vendly has launched a platform that allows users to send and receive money using just their social media handles.

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Identitypass has announced that it has raised $2.8 million in seed funding, months after graduating from Y Combinator. The round also comes a few months after the startup raised $360,000 in pre-seed investment last November, bringing its total funding to $3.1 million.

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Kenyan startup Phindor has launched a next generation shop assistant system that employs artificial intelligence (AI) to help local businesses digitise record management, data collection and storage.

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Connected TV (CTV) ads increased 57% to $15.2 billion in 2021, according to the Interactive Advertising Bureau (IAB). CTV revenue has plenty of room to grow: IAB notes CTV accounts for 36% of total TV time but just 18% of video ad dollars. A separate Innovid study also shows headroom: they find the average CTV campaign reaches under 10% of the possible audience with relatively low frequency.

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Podcast advertising is growing even faster than CTV, says a different IAB report. Podcast revenue blew past the $1 billion mark in 2021, reaching $1.4 billion on a 72% increase. IAB says it will exceed $4 billion by 2024.

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Duo, a cloud-based secure access provider which is now part of Cisco, announced the launch of its first data centre in India to meet data localization requirements. This is the latest in Cisco’s investments to build data-compliant security infrastructure in India.

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Triton Digital, the global technology and services leader to the digital audio industry, announced a partnership with Mirchi, India’s no.1 music and entertainment company, owned by Entertainment Network India Limited.

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Aussie brand Dissh launched phase one of the rollout in February to link up all email, social advertising and customer data. It is expected to deliver greater customer visibility by automating and integrating of audiences across all channels, while built-in test-and-learn capabilities will eventually be extended across all touchpoints to bring personalisation into business processes.

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NAB is accelerating its digital plans with further acquisitions and the continued rollout of a digital home loan platform. The company has 60 percent of its apps migrated to the cloud to better position it to combat cybercrime and use digital data and analytics to improve consumer outcomes.

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Singapore’s C2C buying platform Carousell has signed a deal to acquire omnichannel fashion recommerce retailer Refash in Singapore. Off the back of its partnership with Ox Street to power authentication capabilities for secondhand streetwear, the acquisition reflects the group’s laser-focused drive to solve barriers of convenience and trust in selling and buying secondhand.

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