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Archive for June, 2022

Dates : June 2022

Children’s Privacy: London’s Metropolitan Police criticized for youth profiling with Project Alpha initiative

June 7, 2022
A program designed to curb youth violence and curtail gang activity is proving controversial for London’s Metropolitan police. Project Alpha, which is funded by the Home Office, has claimed it consulted with a range of youth organizations before launching its initiative to monitor social media favored by youth for warning signs of threats. But several of the organizations listed as being contacted for consultation have said they had never been formally approached and questions have been raised about whether racial profiling of teens has taken place.
CDPI Privacy Newsletter

Marketers Fear Impact of Cookie Loss on Measurement: Mediaocean Report

June 6, 2022
“Transparency” is the most overused buzzword in advertising, says to this Mediaocean survey, followed closely by “cookieless/privacy-safe”.  “Customer Data Platform” doesn’t even make the list, which feels like a failure on our part.  More substantively, the study finds that marketers are more worried about the impact of cookie loss on their measurement capabilities than on marketing results.  Interesting.
CDPI Newsletter

Capital One Financial Enters Software Business

June 3, 2022
The CDP industry is spending a lot of time debating whether IT teams should build their own systems or buy commercial software.  Capital One Financial Corp has taken ‘build’ to an extreme by letting other companies buy systems it originally built for itself.  The first product offered by Capital One Software is a data management tool for Snowflake.   It’s probably not a trend but if it is, you heard it here first.
CDPI Newsletter

Industry Consortium Offers Addressable TV Ad Standards

June 2, 2022
Anything may go in politics and social behavior today, but at least addressable TV ads have standards.  Those come courtesy of Go Addressable, an initiative backed by Altice USA, Charter Communications, Comcast, Cox, DIRECTV, DISH Media, and others.  They just released guidelines for ad creative and execution timelines, and listed approved vendors for data onboarding (LiveRamp, Experian, and Epsilon) and attribution (LiveRamp, Experian, and Nuestar).
CDPI Newsletter