June, 2022 - CDP Institute - Page 11

Dates : June 2022

South African startup Nooksy is connecting far-away family members with children through Storytime and has also built the world’s first “impact” literature children’s library. The startup has developed a mobile app that facilitates video calls between children and, say, far-away grandparents, and allows them to select a book to read in an online reading room.

CDPI Emerging Markets

Egyptian startup Tactful AI, which provides a cutting-edge intelligent customer experience platform, has been acquired by Dstny, a Belgium-based business communications company. Tactful is a unified customer experience platform that provides businesses with a single dashboard through which to manage, engage, augment, and understand customers’ journeys across various touch points.

CDPI Emerging Markets

Constant Ventures, a part of the Constant Group, is raising a US$100 million venture capital fund to invest across a range of technology startups in West Africa.

CDPI Emerging Markets

Surfeit of surveys? Plethora of polls? Rash of reports? Any way you slice it, we’ve been publishing a lot of research recently, so I’m glad to feature business news today instead. We’ll start with a new data clean room from AppsFlyer, the first product in their previously-announced Privacy Cloud.

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Next, we have a $25 million Series B for CreativeX, whose “creative data platform” analyzes brand images and video for quality, consistency, diversity, and regulatory compliance. The actual metrics are objective items like aspect ratio, video length, and subtitles, so it’s more about meeting standards than fostering creative genius. Which is fine: you need both.

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Finally, Apple has extended Apple Pay with Apple Pay Later, its version of the increasingly popular installment billing option. It’s a sound strategic move, encouraging both consumers and retailers to give more business to Apple. But it’s worth doing for the product name alone.

CDPI Newsletter

Marketers are taking a gloomy view of the impact of privacy changes, according to this Modern Marketing Association (MMA) survey. They expect cookie deprecation alone to reduce ROI by at least 22% and say Apple’s App Tracking Transparency (ATT) has already reduced ROI by 17%. In response, well-prepared companies are accelerating their investment in first party data and 59% expect to invest in a CDP as part of the solution.

CDPI Newsletter

App developers are hit especially hard by new privacy rules, Bango reports. The majority (59%) say they’ve already lost revenue, 62% say they have “no idea” how they’ll acquire new users after the changes are fully deployed, and 27% expect to shut down entirely as a result. You won’t be surprised that Bango proposes a proprietary solution, something it calls “purchase behavior targeting”.

CDPI Newsletter

Budgets are shifting to search and social channels as privacy changes make display ads less effective. Nielsen finds that social influencers are much more trusted (71%) by consumers than social media ads or search ads (tied at 36%). The spectacular rise of TikTok is one result. Read the report for more on influencer types, demographics, locations, and engagement rates.

CDPI Newsletter

Two years in the making, IAB’s GPP is now available. It has been designed to help businesses, including advertisers, publishers, and technology vendors, comply with the EU’s TCF and US CCPA legislation across digital media channels. The intent is to simplify transparency for consumers via managing signals they receive.

CDPI Privacy Newsletter

While not final, a draft from California’s Privacy Protection Agency (CPPA) indicates what CPRA businesses should prepare for. Rules include a requirement to honor global opt-out requests, clarification of language when choices are given, consumer notification of third-party collection and information handling, consumer rights to limit use of sensitive information, and having hyperlinks guide consumers directly to applicable areas of privacy policies for transparency and ease-of-use.

CDPI Privacy Newsletter

Switzerland is under pressure from the UN to change long-standing bank secrecy laws and allow its Federal Intelligence Service (FIS) access to bank accounts considered a security risk. This follows a February Credit Suisse data leak, which showed criminals & human rights abusers were using bank services there. The UN says the country’s Article 47, which allows jailing or fining whistleblowers for revealing secret bank data, is in violation of human rights agreements Switzerland has signed.

CDPI Privacy Newsletter